Can you please elaborate it more what do you expect by marketing policy.
Let me know your marketing hierarchy. Marketing policies cant be a generalised ones. Its varies from company to company .
Do let me know some details of your organisation, I will surely help you in it.
29th May 2014 From India, Secunderabad
You could have searched this forum, before raising the query. Anyway click the following links to read my replies of past posts:
Strategic Marketing Plan
Dinesh V Divekar
29th May 2014 From India, Bangalore
What are the products and services that you are looking forward to market? Housing finance is a broad area.
Please narrow down on the basics. You might have a view to the target market . What is the time span that you have in your mind ?
Your policy will depend on these long and short term goals. What are the benefits that you can offer at the most ?
Looking forward to hear from you.
29th May 2014 From India, Mumbai