I am working in a small IT company, now the company wants to enter into outsourcing business.
can anyone please tell me how to write a letter to introduce the company to clients? how and what to write in a letter ( draft )?
it will be a great help for me if anyone provides related information to me ...

From India, Bangalore
am not sure if your company has a blog or not , as this is better way to reach your customers . you can also show this in the news update section of your site .

About blog post :

you can write a blog post over the news that your company is going to provide new services of Outsoursing .

benefits :

you can directly send link of the same

your blog will be a better platform for connecting the client for future message .

you can make video, ppt etc and attach it there .

Message for the customers informing them :

Mr. XYZ.

Greetings from .......company !!

hope you are doing well and we are pleased to inform you that from ......., 2014 we have entered into the outsourcing business too in ....... domain .

We Hope that you are enjoying our services and apart from the services we are providing you , you can also avail our service of outsourcing . we assure you of the timely support and quality delivery from our end and would be pleased to serve you regarding the same .

the other benefts of using our outsourcing services are :

(mention the USP of your service)

kindly check our site for further details

Hope to hear from you and thanks for your patronage

your;s truly


.............., company

.................................................. .................................................. .....

hope it will work for you , i



From India, Gurgaon
Vadirajaa, Thanks for appreciating my response , Be in contact over here and let me know if i could further assist you ever on any issues . Wish you great success Have a nice day Regards Arvi
From India, Gurgaon
Hello Arvi company don’t have blog in the company’s website..? so can u please tell me any other format of letter with some attractive quote for outsourcing ?? thank you...
From India, Bangalore
For IT company :
can anyone please tell me how to introduce the company to clients and attract them to choose the company for outsourcing ?? how to write and introduce about the company, candidates, services offered ??
please do the needful...

From India, Bangalore
I wanna know what you want to outsource? is it a website development project, a software development project or what?
Md Jawed Manzoor
Sr. Marketing Manager
Global SW Innovations India Pvt Ltd.

From India, New Delhi
hello sir
its a outsourcing company...and have both candidates (web developer and software developer) for outsourcing.........
but i don't know how to introduce these candidates to clients.....and how to induce them to select the company ?
please do the needful.....thanks

From India, Bangalore
Dear Vadirajaa,

Sorry for not being in touch for days. Today i found that you need some better solutions .

Looking that you don't have a blog , which i suggested will benefit in long run to you is ok as if now .

As per present situation you can Prepare a well documented proposal and modify them as per the requirement(you can keep it as download on your site in PDF format too) , the formats you can get easily here .

It should cover :

About the organization ; Brief and the expertise as it hardly matters for client in beginning till you are a brand )

A brief of the ideas and motivational thoughts (as benefits of outsourcing in general , pitch it with how you can solve the same and give benefits to them )

services you provide

clientele(focus and present better)

Pricing : level wise cost for individual and group hiring

FAQ (frequestly asked questions : so that queries of viewers be solved at best

contact details

you need to focus your USPs as why the hiring from your organization will be beneficial and in what aspect.

As you have mentioned you outsource employees as well as services, you need to separately mention them too .

Why ......(your organization name )?

Exceptional Cost Saving

High quality

Faster delivery

Competitive Advantage

A Large Pool of Skilled Manpower

you can focus the point as(your staffing policy) :

Before moving to assignment, our hired professional will always go through our sophisticated interviewing and testing process, to let you get best matches.

Our policy is that we hire skilled professionals and match them as per your requirement as we try to know the professionals face-to-face, well enough,

to stand behind the quality of their work, all the way.

for the FAQ :

Frequently Asked Questions:

am giving you in general FAQ , helpful to you :

Q: How does ..........(company) ensure confidentiality?

A: Before the project development process starts, ............ signs the Non Disclosure Agreement and keeps all customer and any offshore project related information in strict confidence. Any references to the details of a customer project may be revealed only with the customer's written permission.

Q: How to get in contact with .........(company)?

A: Please fill in an on-line form or send us your e-mail request to info@............ Our executive/manager will contact you immediately to discuss how we could create a synergy.

Q: How does ............... compile technical documentation?

Q: Who possesses the ownership for the final product?

A: This issue is usually discussed with the customer during contract negotiations. In most cases the customer owns the sources and the marketing rights on the product.

Q: Does .......... issue any warranty?

A: It is our rule, after the project execution to propose the customer to conclude an additional agreement on the project support in order to keep the product in compliance with up-to-date customer requirements.

Q: How many developers can be immediately allocated for a project?

A: The team of ..... developers can be allocated within 2 weeks.

Q: what about the replacement policies?

Q? what are the modes of payment ?

hope this will help you , as suggesting you a fixed document seems not a better method as you can work out to devise your own as it will be much interactive once you get it done or you can send me the same for modifications if you require further .

Hope it will work out for you now .

have a nice day .

From India, Gurgaon
hello Arvi
Thank you so much for your reply. It will definitely help me a lot.
i have prepared one letter in which i covered :
1. greetings
2. Introduction of company
3. introduction of resources
4. why to choose our company ( cost effective, time saving, experts resources,etc )
5. asking to give a chance to work with .
but i have not mentioned anything about terms and conditions or offers ( pricing ), FAQ's . i will add it.
can you please tell me how to deal in pricing ? what is the percentage to charge ? ( it will differ from company to company, based on company policies ?? )
thanks for your consideration and time..

From India, Bangalore
Dear Vadirajaa,

So sorry to let you again wait for days for the response . But nice to see you have kept things nicely presented and in a nice pattern . Great to see your efforts .

I would like to mention that to make things more presentable while mentioning your services , you can also use related images , to better correlate while you present your company and introducing it and the resources .(point number 2,3 ) .

Once you have prepared , try to view your document yourself as a customer or get it reviewed by few unknown members, to know honest feedback will work for better documentation .By this approach, you will surely know the importance of nice presentation and in brief as the importance of time is for all and the competitive market is already creating bulk of spaces in emails and desks and thus proposals we present may times proceed to spam ,garbage/recycle bins , so we should better try to make it decent, professional and catchy .

Now regarding the dealing in price , i would suggest "show the work and market will follow you". so in short i will tell you people in this market believe those who can get their services present well .

Start with few , show you capability , as prices will matter for you but once your establish yourself then you can negotiate well , generally people charge around the prevailing service taxes or even less to be competitive but once business rely on them you can talk accordingly but do always think for win -win situation for long term relationships . rest most important will be your prima facia (first ) meeting /teleconversation so then your way of presentation , documentation and communication and your way to win the hearts will lead you to gain clients . Do research well in the market , your swot(strength, weakness, threat and opportunity) analysis will also help you more , may be with few time you can gain experience and i wish you all the best , go start and serve your clients well, know their requirements and add flavors to be best service provider .

Have a nice day



From India, Gurgaon

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