It is not who you know or what you know, but who knows what you know.
Would you agree with this statement? One would assume so. If people don't know what you are worth, it is unlikely you will make much progress in your chosen profession.
How do you get the word out though? And make a strong case for yourself? No genie will come to your rescue. But there are magic lamps out there to make a brand out of you -- as long as you know how to rub them right.
Why do you need to brand yourself?
When people want to associate with you professionally, they need to be comfortable knowing who they are dealing with. This could be for a job, a contract, an assignment or a partnership or investment in a venture. The greater your personal brand equity, the bigger break you could get. http://www.rediff.com/getahead/2007/sep/24brand.htm
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