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Brand management
Value based helps to reduce brand promotional expenses increase the brands market share sustainability and profitability create brand alliance identify and reflect brands core value among the customers creates brand leaders ensures consistent brand promotion with assured return of investment develop product innovation
Brand building
Hi frds we r a growing it company. o could someone suggest me some ways or means of brand building. just let me know of some brand building excercises. waiting for your reply at the earliest.
What do you buy? brand or product?
A beautiful article that describes the fight between the brand and product. check it out and see what do you buy. product? or brand? dont miss it. 5"brand vs product
Confusion in company name and brand name to use in appointment letter
Hiiiii eveyone i have a company with different name and brand name is different so how can i show the brand name in appointment letter...please help
Salary or brand to choose?
Hi i have the offer in hand which has a better pay 42 hike than present salary. but the company i am working has very good brand name. i am really confused whether i have to stay back seeing the brand of the comany or take the hike and move on... seeing at the growth level in present company it would be slow. reason being it is a big organization. note: i would complete one year by next month in present company... please suggest.... regards vamsi
How to create a brand...
Hello i am doing my pgd hrm. i have been given a topic of branding for my project. its all about how will i go on for creating a brand for my college and this coursehrm. plz help me on this. thanx sapna