Rajat Joshi
Hr Consulting ,trainer -creative Thinking
Hr Head
+1 Other

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Hi All,
I have created a ppt on one of the emerging practices in recruitment.
We HR need new practices to face the recruitment challenge, and we are all looking pout for one.. so here is one which i evolving, but not prominent in India."Recruitment through blogging".
Kindly check the ppt out and let me know your comments

Attached Files
File Type: ppt innovative_recruitment_practices_535.ppt (122.5 KB, 2364 views)

Hi Pavitra, Thanks for posting such a great innovative recruiting practice. Hope this practice helps us in finding right person. Keep posting Regards Maruthi Prasad
Seems to be good enough to implement. But a lot of improvement is needed even for Blogs.
Mean time, over and above the exisiting options available with HR profiessionals with regard to recruitment portfolio, what else we can do thats the biggest challenge now-a-days.
Like this, lets think about something else also and will post the same to share.
Keep posting such kinda interesting stuff!

Hi Pavitra,

I must compliment you on this great presentation.

I think that blogging has a very real place in an organizations recruiting strategy and Microsoft does this well. However candidates have to be able to find the blog in the first place and somehow a mass audience must become aware of a recruiting blog for the process to produce real results. Advertising is a must.

Blogs are becoming a de facto tool in the buzz marketing arsenal for emerging companies. They allow these companies to rapidly communicate information, get customer feedback, and create a community of potential customers that are more likely to purchase their products or services and spread positive word of mouth. Done well, a blog reduces the need for a big marketing budget to generate brand awareness. This is exactly why some CEOs, who are quite busy running the day-to-day operations of their companies, choose to spend their valuable time blogging. Even a company mascot has joined in the fray.

Experienced, qualified, business professionals who consider themselves passive job seekers seek career information through sources they consider credible. Great employment brands are like great product and service brands, it's takes time and money to build a great brand and there's no way around it. Microsoft didn't build their brand on buzz marketing and know that when recruiting experienced, qualified professionals they get what they pay for.

The blog is and should be an element in a recruiting strategy but should not be viewed as replacement for advertising when attempting to build an employment brand. By their very nature blogs do not normally reach a mass audience of professionals to function as THE primary means of recruiting.

In Indian context - a lot needs to be done for instance if i have to look for a smart & dynamic HR professionals - citehr is a great place to check and recruit but where do we find the professionals with specialised skills?.


Rajat Joshi

Hi saw it .It was Very Good.But who has the time to go through and look for blogs...there is no time these days...for that kind of practice the trainers can do a better job for you then the consultants who have the tie ups with HRs resamn being that they know how to read body language and so what can be done by reading can be done face to face....
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