Hi Everybody,

This subject has been discussed threadbare a number of times in many organizations. Yes it is very difficult to monitor attendance of marketing staff.

A number of very good suggestions have been offered some of them can be easily implemented some can be difficult.

Let us look at the big picture what are you looking for attendance or productivity. Why are we so tied down by attendance registers instead of looking for results.

This is of course my personal views and many may not agree with it.

Let us look for a solution to attendance of marketing staff. As pointed out in posts above marketing staff are required to publish their marketing plans, does this plan also include a target. So if a marketing plan has been submitted for visits to say 30 places for a week does the person also add the target that he will achieve by these visits. If targets are mentioned and if the target is met then the problem of attendance is solved.

Ity should be the responsibility of the Team leader or Manger to provide the attendance of all sales staff reporting to them. This will reduce the burden on HR from devising ways to check and cross check what the sales persons are doing.

HR must get an attendance report of sales persons and the best person to do so is the person who closely monitors their work.



From India, Hyderabad
Marking the attendance of the Sales & Marketing Staff is as important as that of the Office Staff. Various tools are available.
A standard Activity Plan & Standard Report format has to be prepared for this purpose which should include-
1. The designated Area.
2. Standard List of Customers./ Dealers. [ For Pharma - List of Doctors & Chemists].
3. Target for the day.
4. Achievement for the day.
5. VERY IMP: COMMENTS ON THE DAYS WORK.- Which should include the critical analysis of the Success or Failure to achieve the Target for the day.
Action Plan has to be prepared by the Manager at least a week before the start of the month, in consultation with the marketing officer.
C.S. Pundlik, Pune

From India, Pune

Dear friend,

Your query appears simple but giving a meaningful suggestion depends on what U want from us.

Let me put it like this - U R a HR person and your major problem is how to mark the attendance of marketing personnel on duty at (various) site(s) and U wish to ascertain whether they are really there at site or not. There is no need for any specific format, by itself cannot give U the desired results.

I presume- you have a few persons, deputed for marketing your products or services and they are not situated in a fixed site/place, in other words they are on the move and scattered. And their information of their attendance is not dependable. I also presume there is no one responsible to monitor their movements. Am I correct ?

Tracking marketing people is troublesome not only to you but for many and placing a foolproof system itself will complicate the implementation strictly. This is just because if you only concerned about their presence at a given site, might result in drop in marketing graphs which could easily be given (construed) as an excuse putting restrictions on their movements. A simple technique could solve your problem.- i.e., ask all those concerned to give missed calls to your mob. from a land line of the customers whom they are supposed to interact on day to day basis at a given time. This you can cross check by ringing them back to the same land line phone preferably on a random basis. By doing so U may invite ego clashes with the marketing set up. Probably U should consult your marketing head for a workable solution rather than U on your own inventing some methods and face problem during implementation. Afterall marketing is the backbone for any organisation and a 'name sake' marketing is not healthy for the growth in a competitive field. Normally marketing set up advocate performance highlighted controls rather than time office based controls.

From India, Bangalore
We also have a sales team of 15 members and we use a combination of weekly reports and mobile tracking.
Firstly giving them specific targets keeps the marketing people always aware of their sales.
second tell them to send you weekly reports through email,specifying their visits to dealers with time and date so that you can always call the dealers to verify the same.
Third you can use the android application Life 360 to track your marketing people through their 3G enabled mobile phones.
And lastly evaluating the performance periodically with a points based system and rewarding the best performer with incentives makes them motivated.
Warm Regards

From India, Bangalore
Marking marketing/sales employees attendance is always a challenging yet complex thing accomplish. As they travel to various locations on daily basis. Having seen this problem from very long. We have come with the solution. Geo attendance system is very helpful in marking attendance without any hassle and easy for employee to use the mobile app. This app captures employee location and then he can mark his attendance, along with attendance app helps to stay connect with the managers and task assignments.

Following are the benefits of using mobile/geo attendance app.

• Employee time and attendance tracking just through a mobile app touch.

• Automated Payroll: Integrated payroll with attendance system, you can save money with Payroll integration by maintaining accurate pay.

• Flexible Work Arrangement: Easy clock-in and clock-out for flexible work hours.

• Easy Task Assignment and Approval system: Manager can assign tasks to employees and employee scan get approval from manager. Manager can view team requests and work-history.

• Report generation just through a click: This lets you generate various reports instantly anytime.

• Stay Connected with your managers/peers in real-time for communication and information exchange.

• Hustle free GPS Tracking System for remote employees.

• Improved Productivity: Increase in employee productivity by minimum 40%.

Mobile attendance is really handy tool for marketing and sales employees. We have GetSpot mobile app, which is time and attendance managment software. For more info contact below


Mobile GPS- Attendance System

From India, Bengaluru
GEO tagging is the best option. Please try that. or visit We have more than a decade of experience in managing Leave & attendance. Kindly login for more info.
From India, Chennai

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