licdo
127

Something much better than traditional prospecting to get clients...

Many coaches, consultants and professionals struggle with

traditional prospecting because it involves seeking out potential

clients and trying to convince them to work with you, which can

be expensive and time consuming... and often feels undignified

and inauthentic.

There's an old saying, "people love to buy, but they hate being

sold." I'm guessing you've experienced both sides of this before.

You've probably had great buying experiences... and you've dealt

with pushy, hard-pressure sales tactics as well.

Traditional prospecting can feel inauthentic and challenging

because it's based on a "push" style of marketing, where you have

to try to convince people to want to work with you.

One of the key mindset shifts that you can make if you want to

get more clients is to stop trying to "convince" clients to work

with you and instead focus on attracting ideal clients to you.

When you do that, you'll not only generate MORE leads for your

business, but you'll end up attracting more of the right kind of

prospects, people who are much more likely to resonate with your

message and turn into paying clients.

This shift transitions you from a "push" style of marketing,

into a "pull" style of marketing where the right people feel

naturally attracted and connected to want to work with you.

A great way to do that is to use what I call "client magnets."

As I mentioned in Key # 3 of the report, a client magnet is a

presentation, a website, a blog, an article, a tool, a report, or

anything else that naturally GRABS the attention of your ideal

prospects (people in your target market who resonate with your

message,) and gets them interested in you and what you have to

offer.

Here are 5 reasons why client magnets are a great way to attract

clients:

1. One thing that people love even more than buying is getting

something valuable for free.

And that's what a client magnet is... something valuable that you

can share with your target audience. It could be a valuable

report that provides helpful information or advice, or a

practical resource like a checklist, or even a powerful tool that

saves them time or money.

Using client magnets allows you to make a great first impression

and begin building a relationship with your prospects by giving

them something they want (a valuable resource) instead of

something they DON'T want (a sales pitch.)

2. Using client magnets allows you to shift from a "push" style

of marketing, where you have to seek out prospects and try to

convince them to work with you, into a "pull" style of marketing

where you let the client magnets attract ideal prospects who

resonate with your message and bring them to you.

3. Client magnets naturally build your credibility and position

you as a helpful authority who provides valuable information,

advice and resources. Instead of trying to convince people, you

simply give them the information and resources they need to make

up their own minds.

4. By using client magnets, you can reach prospects earlier in

the decision-making process, when they are still searching for

information and advice, often before they even consider looking

at your competitors.

5. By using client magnets, you naturally attract qualified

prospects who are genuinely interested in what you offer, and you

automatically screen out people who are not attracted to what you

offer.

There's a big difference between you having to call prospects in

order to drum up business... and having prospects call YOU after

being attracted through one of your client magnets.

It's a totally different dynamic and a much better position from

which to enroll them as clients.

Whether you prefer speaking, writing, networking, advertising,

partnering or social media, there are specific and highly

effective client magnets you can use to attract your ideal

clients to you. And the best part is you can play to your

strengths by focusing on activities you actually enjoy and are

good at.

Once you've created attractive client magnets, the next step is

to use visibility & exposure strategies to put them in front of

the right audience. That's how you use them to attract clients.

From India, Bhimavaram
shubha Lakshmi
55

Dear Sir,
Thank you for sharing such effective notes with us, definitely this note will help several people
who belongs to relevant work area. I forwarding to my colleagues which are working in relevant area,
I am sure this will be new concept to approach their client and get the positive result for the same.
Regards,
Shubha

From India, Patna
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