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Dinesh DivekarDear Tahseen,
In 1996, Michael Porter had written famous article titled "What is Strategy?". In this article he had clarified concept of "Strategic Positioning". He wrote "Strategic positioning attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. It means performing different activities from rivals, or performing similar activities in different ways."
Please bear his words in mind while starting a business. Most of the businesses do not prosper because of lack of strategic positioning.
Dinesh V Divekar
From India, Bangalore