Case Study On Marketing - CiteHR
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Hi Friends..
I would like to bring to your notice a case study. please help me get insights to this..
If a consumer goes to a dress shop. Finds a better shirt on a statue, with price tag on it.
The consumer asks the shop owner that he wants to buy the particular shirt. But the owner dis agrees to it. Consumer questions him saying if it was not for sale, how come you put a price tag onto it. Still the owner dis agrees.
The consumer files a complaint on owner saying "If price tag is put on the shirt", and if a consumer wants to buy it, he can buy it by paying the said price.
Does this case stands in favor of consumer or owner? Your views please....
Regards
Harish Nayak

i think the technical/legal answer could be: in a contract offer acceptance and considerations form the crux. sale is the form of contract. Pertaining question would be whether display items are offers. this has to be looked in from another example. an airline company invites customers to fly their airline , but that does not mean that it had offered a seat in the aircraft. while advt is an invitation, in my opinion the offer by the customer and the acceptance by the seller ( vice versa holds good also) are the basis for effective contractual obligations. based on this logic the customer may lose. However Indian courts take decisions based on the convincibility of the arguments and presentaion of the case.
regards
k v nand kishore

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