Training, Motivational Speaker, Writing,

Dear Seniors .....Can you please guide me on the tips to create a Newsletter. I have browsed online but still got loads of doubts on the contents that needs to be added and how to make it effective and simple at the same time interesting
From India, Kochi
PDF.....not started yet....would like to the know the basic points that i need to know while i prepare one.
From India, Kochi

At the outset I suggest you study a few house magazines/ news letters of well reputed corporates to get an idea of the layout and contents of these in-house magazines. You need not restrict it to just IT companies but also see the newletters of manufacturing companies and explore magazines of other organizations like public sector banks too. Fireside the house magazine of Thermax is one of the award winning house magazines and Kshema of Corporation Bank is also worth going through.

When you are planning your news letter it is important that you be clear why you need to have it, what you wish to attain by circulating it, what is the frequency and how you will manage to generate content. Most house magazines/ news letters contain and editorial, message from the chairman, some brief about the new business and new initiatives, , a mix of human interest articles, some motivational content, rewards, recognition, obituary. There could be other columns like a learner’s corner, employee’s contribution like poems, articles, humor etc. Special awards or outstanding achievements of employees or departments or the company must be suitably highlighted too.

It would be useful to have a good editorial board in place so that the contents are screened and no bias or favoritism is shown in selection of content or rejection of content. More importantly they should ensure that there is quality content and good production of the house magazine with special emphasis on timely circulation to all. The cost factor is also a key component that will impact the quality of the magazine. Having representatives from functional departments and branches will ensure sufficient inflow of content. You can also consider an e-magazine to save costs and ease the logistics of distribution.

You must be vigilant and ensure that copyrighted material is not published without permission. Also make sure that content is not plagiarized and passed of as original material and also ensure that publication of email forwards and SMS messages are avoided as far as possible.

You are invited to also visit the following Inspirational and Motivational blogs to get an idea of the variety of content that can be incorporated in the new magazine planned by you.

Actspot's Blog

Academy for Creative Training

Best Wishes

From India, Mumbai
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