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Your WHY is the strong reason for you to desire something. It is not what you desire, but the strong reason you desire it. Let me give an example. If you want to stop working and go into business for yourself here are some possible explanations:

Your desire – to have your own business.

Your WHY – to be independent, to have more time for your family, to have more time to pursue your dreams.

So you see that your WHY often goes beyond the physical objectives themselves. Your why often satisfies a psychological need. That is important. If your reason for doing something is just material (e.g. to own a Mercedes or have a huge house), it is unlikely to see you through the difficult times to achieving your dreams.

Your WHY has to look beyond the physical. It has to be from deep within. That way when the going gets tough, your WHY will see you through it because it is a strong, burning reason. It is a reason that will stand strong in the face of opposition.
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