Strategy - CiteHR
Dinesh Divekar
Business Mentor, Consultant And Trainer
Strategic Business Management Includes Revenue
+1 Other

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any one can tell me the details of what will be the strategy for a medical equipments trading company
Dear friend,
Strategy is too comprehensive subject. Its details cannot be given in the forums like this. There are various strategic tools like Michael Porter's 5S, SWOT Analysis and so on. You need to customise these to your requirement.
I conduct the training on "Leadership for Entrepreneurs". I will cover these tools for you in the training. Secondly, I will help in applying these tools to your business.
My services are paid one. Talk to your management and come back to me.
Dinesh V Divekar
Beware of false knowledge; it is more dangerous than ignorance.
any one can tell me the details of
what will be the strategy for a medical equipments trading company

Dear Ms. divya,
Could you be kind enough to let us know the major objective for seeking information through your query?
If you have basic idea about various STRATEGIES in ACTION, kindly do revert supporting your query.
With profound regards

Thanks for the responses.
Just recently only we have started our Medical Equipment Business.Currently we are doing market research.
We want to train our medical representative.
So for his knowledge and for us also we are currently making some strategic plans -sales strategy.
Yes we know about SWOT ANALYSIS -internal strength and external weakness studies .
But guidance from experts is always an asset.
Thanks and Regards

Dear Divya,

If the objective is to improve the sale of the medical equipment, then what you need is effective sales process and not organisation-wide strategy. Your first post gave the impression that you need strategy for your organisation.

Can you please confirm product or service of your client? Is the product routed through distributors or is it a direct sale?

I conduct the training programme on "Effective Selling Skills for B2B Sale". In this type of sale usual features of selling like body language, eye contact etc do not work. Secondly, in this type of sale the focus should be on objection prevention rather than objection handling.

If you are interested, then I will do the following for your company:

a) Conduct good amount of pre-training activities

b) Devise customised sales process (on how to handle the sales call)

c) Execute training on this sales process

Why you should have customised sales process: - sales process brings similarity in handling the sales call. Two or more than two salespersons from the same company should handle the sales call in exactly the same manner. This is quite easier said than done. If the sales process is not there, it becomes then individualistic approach.

Secondly, sales persons may come and go however, the sales process remains with you. Rather it will get upgraded over a period of time.

Where seasoned sales persons err? - Ask a sales veteran who did not follow any sales process about how did he evaluate his sales call? You may not get a proper reply. This is where sales process comes handy.

As a part of this training, participants will get "Sales Call Evaluation Sheet'. This is not a routine sales report that salespersons fill at end of the day but objective assessment of the sales call. This is company's property and it remains as a reference guide for all the future calls.

Please confirm how we can work together. In the northern region of India, I conducted this training for a client based at Gurgaon. It would be my pleasure to satisfy your company's staff as well.


Dinesh V Divekar

Beware of false knowledge; it is more dangerous than ignorance.

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