Dinesh Divekar
Business Mentor, Consultant And Trainer
Ravi Koul

Hi, I am working as an Account Manager in a Automobile Dealership and I have been asked to present my KRA to the Management, Can anybody help me to present my KRA - what should be KRA of an Accounts Manager
5th January 2012 From India, Delhi
Hi Friends,
I have a team of 35 accounts persons with two Assisstant Managers, with 12 location working Delhi-NCR, and at each location 2 persons are employed as accounts person, cashier & Accountant. at Head Office there are 10 accounts staff. Can any of my CITE HR Friends provide me an SOP or the Format for these all accounts persons to track all kind of Accounting matters, like cash handling and book keepings and there daily, monthly reportings to H.O. to me.
If any of my friends are having such SOP pls forward the same to me.
25th December 2014 From India, Delhi
Hi Ravi, The same things asked from me also .And i Have prepared the attached KRA related Performance appraisal form. May be it will help you... Thanks Gaurav Kumar Sr. Accounts Executive
11th March 2015 From India, Jaipur

Attached Files
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File Type: xls Format Performance Appraisal.xls (28.5 KB, 1848 views)

Dear Gaurav,

I handle consulting services to establish Performance Management System (PMS) in the companies. Since the subject is close to my heart, I have downloaded the PA form that you have attached to your post.

Never mind for my upfront feedback. However, for removing the misconceptions, it is worthwhile. It appears that you have great confusion on the concepts of KPIs, KRAs and JD. This problem is not with just you but large number of HR professionals. Unfortunately, you had passed of JD as the KPI.

Just recently I have uploaded "Sample KPI and KRA Manual". You may download it from the following link:


In the above link, you will get one more hyperlink. In this link, you will get few more links. These are my replies on the subject of PMS, KPIs, KRAs, PAs etc. Go through each link and educate yourself on this concepts.

When you attach the SMART principle to the KPIs, it becomes KRA. To understand the difference between the two, you may check my following video:


My reply may sound gratuitous, nevertheless, it is in your interest!


Dinesh Divekar

11th March 2015 From India, Bangalore
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