Management Consultant
Hr Professional
Hr Professional
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KRA for a sales person to acheive the company goal

I have listed few KRAs.

It is general , as I HAVE no information of your

co. / industry/ nor the job description.


NOT MORE THAN 7 KRAs, which makes nearly 85% of the workload

should be considered.


KRA 1: Service current accounts and develop new accounts to meet sales targets through effective technical sales presentations and utilisation of support services.

KPi : 25 mill. dollars


KRA 2: To source and secure new business to ensue optimal growth for the company products, in accordance with new business targets set.

KPi : 5 mill.dollars


KRA 3: To optimise retention of existing business by maintaining at least an 95% . This within rate achievement and effective credit policy parameters.

KPi: 20 mill.dollars


KRA 4:To provide effective, efficient, professional service and advice to ensure client satisfaction of the highest level. This through effective and efficient management of individual portfolio and database of prospects, current clients and past clients.

KPi : 95% satisfaction level


KRA 5:Remain informed and up to date with regards to Industry related news, Opposition activity, product knowledge and continuously strive to develop own skills and knowledge in order to perform optimally.

KPi: monthly reports


KRA 6: Puts PRODUCT / technical knowledge to commercial use and prepares estimates and tenders in accordance with sales and pricing policy.

KPi: monthly reports.


KRA 7 :Monitor competitive activity and report significant developments to management.

KPi: monthly reports


KRA 8 :Contribute to ANNUAL SALES / marketing plans, contribute to key- / target customers TARGETING.

KPi: annual plan .


KRA 9: Establish and maintain a high level of customer satisfaction. Communicate to and work with the other departments as necessary to resolve unique customer issues/concerns.

KPi : minimal customer complaints.


KRA 10: Works with Accounts Receivable to collect on accounts and to define credit terms that will most likely achieve payment and retain the customer

KPi : debts- less 30 days.


KRA 11: Attend all Sales Meetings .

KPi : 100%


KRA 12: Attend and participate in workshops and training programmes as and when offered.

KPi : 100%




Hi Vikas
Attending meetings and training programme cannot be termed as KRA's.
KRA's should not be more than five and it should be measurable .
KRA's should be quantifiable.

Dear Vikas,
To draft the KRAs of a Salesman, first take his Job Responsibilities. Follow the 80:20 rule and identify the 4 or 5 most important tasks, the performance of which would be crucial to his job.
And yes, as far as possible, the KRAs should be quantifiable. Leave out the minor things like attending meetings, etc. Also assign a weightage to each KRA in percentage, depending on the relative importance/ criticality of the KRA. The weightage should add up to 100%.
Hope this helps.

Hi All, can you help me out in making KRA for Astt manager Sales & marketing. Info giving is above is great but i need specificly for the position of Astt Manager. Regards Garima
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