and there is only few sources about CSR on hotel branding, so... god bless me
5th October 2011 From Switzerland, Montreux
The hotel may cover the local village's health needs, they may conduct health camps regularly to boost their image.
They may freely allot their meeting hall to organise meetings on social causes. Some free Education or Job fairs also be considered.
6th October 2011 From India, Coimbatore
Thanks sethupathy, in terms of what the company do for social needs, it will be the definition of CSR activities, and I am looking for the literature review to support that it will be the positive impact of CSR on branding, sigh. very complex and details.
And I am stuck in the methodology part ....
7th October 2011 From Switzerland, Montreux