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We all know KBC is Good Business.

But have you ever pondered...

How Good....????

Any guesses? Let's see...

Airtel, Idea & All other subscribers are charging Rs.5/- per SMS sent for this contest.

India have States: 28, Union Territories: 7, Districts: 640,

Population =1,210,193,422 (Survey On March 1, 2011),
Average Districts population is 18, 00,000

82,69,30,000 (82 Crore) Mobile User &

Telephone Subscribers (Wireless and Landline): 861480000 (86
Crore) (Apr2011)
[Land Lines: 34550000 (3 Crore) (Apr2011), Mobile Cell phones:
82,69,30,000 (82 Crore) (Spr2011)]

Assuming 1% person are making call to KBC

5Rs/SMS X 8269300 (82Lac, 0.82 Crore) = Rs. 4,10,00,000 (4.1Crores)
4.1Crore in 20 minutes. (People trying for the 2 Lac cash prize)

Imagine what if 10% person entries try out than it will be 41 Crores

And it does not stop there...

In practice it could be another multiple of 100 or a multiple of 1000 on an average.

In that case it is 4.1 x 30 episode = 123 crores earnings in just 20 minutes on every episode!!!

So Total per month income from this KBC season is 123 crores from episode and 1230 crores from (People trying for the 2 Lac cash prize.) = 1353 Crores per month

And the prize money: A mere 2 crores...
(And from whose pocket?)

Smart Business by Siddharth Basu!

And the best part of this calculation is just the SMS earning!!

What about the Ad money?

A rough annual profit calculation goes like this:

Rs. 1353 Crores per months X 12 = Rs. 16263 Crores annually

Let even 50% get dissolved in taxes and other payments of mobile company, still you will be left with

Rs. 8118-crores profit!!! (Only from SMS)

Simple Question:


And your options are---


Computerji iska jawab bataiye....

Ans: All FOUR..!!!!

PS: Now you know why AB gets all emotional when the episodes end...........

So pls friends stop Spoiling & Wasting your money and stop SMSing to KBC or the OTHER TV CONTESTs

Pls Care for Your Money in this inflation & price high,

From India, Pune
Well thought of, and that is true... Yes we are wasting money. But aren't we wasting money on everything we eat, drink, buy, on movies? I guess these are just the marketing strategies and that is the reason for every big brand to exist today. Do you think that the pizza at Pizza Hut or a burger at McDonald's is 'exactly' for 500 bucks or 25 bucks. Consider a pack of chips for example which does not cost more than 5-6 bucks but we end up paying 20-30 bucks for it (that too half-filled haha). We all are wasting money my dear friend if we go into the technicalities but that is what we call consumerism. And if we talk about KBC, then the channels,the host, producers,advertisers all have the right to use their brains and earn 'even if the earning figures are mind boggling'. Does an executive on the Wall street or an IIM graduate really deserve the package that they get (I am not against anyone here,please :) )... well, had that been the case, then US market would not have gone through crisis that it did. And there is no harm if the contestants walk away with some handsome cash all in one go (though they might have spent the double of that in SMSes)..
From India, Delhi
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