What is this case study for? If it is for study you are doing, why are you asking other people to do YOUR work for you?? To present other people’s work and ideas as your own is dishonest.
From Australia, Melbourne
Dear sir,
i fix price of the bulb noramal rate and give sure warrenty to customer why i fix normal rate all the buble produced light the same kind use people this bulb also but warrenty extention is increess sales of the particular bulb compare to any other.
Thanking you

From India, Madras
This product does not fall on conventional marketing lines, so my conclusion is it cannot be successfully sold. The only possible way is to lease it out to its customers rather than selling it. That is the only way market would accept such a product and company can maintain its control over it.
Just an out of line thought..
thanks

From India, Delhi
Dear Krishnan,

Various bloggers have given you responses that you can base your answer on. Aussiejohn has raised a vaild question, to which I will add some of my own as my wont.

Are you a student that has been set an assignment? If so, what course are you doing and what is your background? It is preferable for students to say what they think should be the answer and then seek comments on the answer to polish it. If you are going to base your answer on the comments made here, it would be appropriate for you to give a link to this site and mention that you have developed your answer based on peoples comments. That would be the most ethical thing to do to avoid committing plagiarism.

As someone pointed out the income from selling a light bulb is a one off, unlike selling a car which genrates income from offering services and the need for spares, etc. As the cost will be low when compared to the cost of equipments, such a long life only helps compete. When our lifespan is much shorter than that o the proposed item, do you think peole will rush to buy that if it is more expensive than the alternatives available? Kindly put on your thinking cap and consider what you would do and also ask your friends and relatives a hypothetical question (That's what the question posed is.).

Have a nice day.

Simhan


From United Kingdom
Realistic Scenario!!!
- Wipro shall patent the technology.
- Other companies get a hint of the possibility. There is then a huge conference with eminent members with wipro heads.
- They realize the technology would choke their businesses as the cyclical consumption of a product is no more.
- They decide to pay an amount to wipro and bury the technology, until absolutely required.

From India, Bangalore
Hii
Very well said twisha jain with due respect i agree. I was giving the point of view if they make it for a one time sale.....
Making things for just a one time sale in normal logic will obviously not make sense.
Regards
Samarth

From India, Rajkot
First of all, i would like to say thanks to everyone.
Dear Simhan,
Actually this question was asked to my during an Interview by HR manager. They want my opinion on it. So that is why i just wanted to know answer of it.
Once again thanks to all

From India, Aligarh

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