Gaurav Sareen from Training Studio, Gurgaon (Delhi/NCR)
A Code of Conduct is perhaps the most critical document that any organisation can produce. And, since it appears that you've got one - congratulations!
I call it a critical document because it forms the heart of any organisation's DNA. And, when read together with the Statement of Values, it dictates the conduct of each person associated with that organisation. Both - on and off duty!
So, how do you publicise such a document? Well, I will tell you how we did it at New South Wales Police Force, Sydney (Australia):
* Any and all communication emanating from the organisation's leadership should definitely relate the message's content back to the appropriate and relevant element from the Code of Conduct.
* All purchase order, invoices, statements, notices, internal posters, intranet pages, memos, meeting minutes etc... should have excerpts from the Code contained within them.
* Stick posters on every notice board, in meeting rooms, in public waiting areas, outside toilets, in the canteen, in corridors, in every office cubicle and any other place people are capable of lifting their eyes and looking at. This should also include car parks, basement maintenance rooms, staff rest areas .....
* Conduct mandatory training (for every individual within the organisation - from the top to the janitor and car park attendant) aimed strictly at internalising and understanding the Code, what it stands for, its significance, its non-negotiability, and steadfastness.
* eLearning components with an assessable component
* Tie the assessment to people's increments, promotions, leave entitlements etc...
* Conduct the training (and refresher course/s) at least every 12 months if not 6 - 9 months.
As you would appreciate, this list is rather endless. But, you get the gist.
A Code of Conduct has to literally get into the 'veins' of every person associated with your organisation. This includes your staff, leadership, valued customers, and very importantly - your vendors, stakeholders, and shareholders.
Remember - if people know what you stand for, they will know where they stand with you. And, for that to happen, the Code has to be treated with a 'shotgun exposure campaign'.
I hope this helps you and your organisation. And, if you are open to a training partner to deliver the training, or, prepare the "Code of Conduct Change & Communication Strategy', please ring me on +91 8800 666 770. I am a former Police Commander from Sydney and have rolled out a number of similar corporate-critical-change campaigns in a previous life.
Take care & congratulations once again for preparing a Code of Conduct!
10th July 2011 From India, Gurgaon