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raghu7345
Dear all,
I am a MBA-HR student.
Doing my project in Tata Cummins.
My topic is preperation of In-house magazine.
Right now I have benchmarked some companies.
Can anybody help me to proceed..
What steps shoud I follow now.
Thanks.
Mohan.

From India, Pune
Alphonse
162

hi fiend
01.Select a attractive name for the magazine
02.Weite editor letter which to be in first page with photo or without photo
03.The collect some useful article from the colleague
04.Put the birth day and wedding days list
05.give some tips for health
06.Write some jocks
07.Give blank one page and ask them to give their suggestions to improve the magazine
Regards
Alphonse

From India, Madras
ACT
490

Hi Mohan

You have made a good beginning studying a few house magazines of well reputed corporates to get an idea of the layout and contents of these in-house magazines. You need not restrict it to just manufacturing companies but explore magazines of other organizations like public sector banks too. Fireside the house magazine of Thermax is one of the award winning house magazines and Kshema of Corporation Bank is also worth going through.

When you are planning your internal magazine it is important that you be clear why you need to have a magazine, what you wish to attain by circulating it, what is the frequency and how you will manage to generate content. Most house magazines contain and editorial, message from the chairman, some brief about the new business and new initiatives, , a mix of human interest articles, some motivational content, rewards, recognition, obituary. There could be other columns like a learner’s corner, employee’s contribution like poems, articles, humor etc. Special awards or outstanding achievements of employees or departments or the company must be suitably highlighted too.

It would be useful to have a good editorial board in place so that the contents are screened and no bias or favoritism is shown in selection of content or rejection of content. More importantly they should ensure that there is quality content and good production of the house magazine with special emphasis on timely circulation to all. The cost factor is also a key component that will impact the quality of the magazine. Having representatives from functional departments and branches will ensure sufficient inflow of content. You can also consider an e-magazine to save costs and ease the logistics of distribution.

You must be vigilant and ensure that copyrighted material is not published without permission. Also make sure that content is not plagiarized and passed of as original material and also ensure that publication of email forwards and SMS messages are avoided as far as possible.

You are invited to also visit the following Inspirational and Motivational blogs to get an idea of the variety of content that can be incorporated in the new magazine planned by you.

www.actspot.wordpress.com - Over 63,500 views and 450 followers
www.poweract.blogspot.com - Over 18,000 views and 140 followers

Best Wishes

From India, Mumbai
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