In the last few years we have seen some famous brands changing their color, Mono, ads & display. For example you can take Videocon, Reabok, Dabur, LG etc. This process of changing is known as repositioning. Just think that while these brands are successful then why they are changing? What is the need to change?
The answer is very simple. As we get bored from similar things and opt for new ones which are from refreshing, same concept works on brands. If they will not change themselves someone else will kick them out from market. This concept is already understood by Marketing professionals. Then why I am discussing here, the answer is that we have not adopted this concept in our life. What I mean to say that keep changing in your life. The concept of changing life is known as Life Repositioning. You can change your hair style, your dress up, even your tooth paste too. This will bring changes in your life, will make you happy. If you dont believe why not make a try?
Sheelnidhi Gupta 23rd January 2011 From India, Meerut