can anybody please tell me what is the difference between cross selling and up selling
From India, Ambala
From India, Ambala
Greetings,
The difference between this is as shared below:
You may read the following articles and papers to understand how the industry implements this on a much larger scale.
Do blog your understanding just as you did for this one, so that others can contribute to your learning.
Regards,
(Cite Contribution)
From India, Mumbai
1858The difference between this is as shared below:
- Cross selling: When a customer wants to buy a product such as Nokia C7-00 and you end up selling another product, such as an Ipad which was not initially on the buyer's list , thats cross selling. Ideally you are selling the unintended product from a very different product line to the customer. This is mostly implemented in Shopping malls where they put array of product on display , which is why when a customer who wanted to buy a packet of cooking oil , enters the mall ends up buying the entire grocery for the month !
- Up selling: When a customer wants to buy a Nokia:C-6 at Rs 13,000 and you sell Nokia:C7-00 at Rs. 19,000 , thats up-selling. Ideally you are identifying the customer's need and preference for the brand. So helped him see the value for money in a higher investment asset. This is primarily selling the same product but an upgraded version, hence costly .
You may read the following articles and papers to understand how the industry implements this on a much larger scale.
Do blog your understanding just as you did for this one, so that others can contribute to your learning.
- Best practices in Up-selling and Cross selling
- <link outdated-removed> ( Search On Cite | Search On Google )
- Proven online Up-selling and Cross-selling techniques
Regards,
(Cite Contribution)
From India, Mumbai
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