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can anybody please tell me what is the difference between cross selling and up selling
From India, Ambala
Greetings,

The difference between this is as shared below:
  • Cross selling: When a customer wants to buy a product such as Nokia C7-00 and you end up selling another product, such as an Ipad which was not initially on the buyer's list , thats cross selling. Ideally you are selling the unintended product from a very different product line to the customer. This is mostly implemented in Shopping malls where they put array of product on display , which is why when a customer who wanted to buy a packet of cooking oil , enters the mall ends up buying the entire grocery for the month !
  • Up selling: When a customer wants to buy a Nokia:C-6 at Rs 13,000 and you sell Nokia:C7-00 at Rs. 19,000 , thats up-selling. Ideally you are identifying the customer's need and preference for the brand. So helped him see the value for money in a higher investment asset. This is primarily selling the same product but an upgraded version, hence costly .

You may read the following articles and papers to understand how the industry implements this on a much larger scale.

Do blog your understanding just as you did for this one, so that others can contribute to your learning.

Regards,

(Cite Contribution)


From India, Mumbai
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