Consultant, Writer And Trainer
Raj Kumar Hansdah
Shrm, Od, Hrd, Pms

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Hi everyone,

As a part of Corporate Social responsibility many corporates are taking interests in this new area of corporate philanthropy.

WHat is Philanthropy?

Philanthropy etymologically means "the love of what it is to be human". In modern practical terms, it is "private initiatives for public good, focusing on quality of life"

With the rise of the corporate social responsibility movement, and increased demands by consumers for businesses to be good social citizens, it is no surprise that corporations use philanthropic giving as a way to not only reap social benefit but also seek business benefits from their philanthropy programs as well.

Indian philanthropy is also going a long way with WIpro head giving millions for the cause of educating the children in India.

As a new policy we as HR professionals have to initiate this new concept in out organisations to reap the benefits of CSR and Philanthropy.

Read the complete article at: Article Window

DO share your views if you think it makes a good policy to donate or it is just a new buzzword and will die down. Read and share your views



Thanks for referring the article on CSR.

Its a thought-provoking article providing a balanced view; and also; as many suspect; the possibility of CSR being used just as a propaganda tool.

I especially liked the following:
  • Of the top 40 Indian business groups, around 70% are family-owned or controlled. For many, the corporate social responsibility (CSR) initiatives of group companies are generally seen and treated as their own giving, with wives, daughters, or relatives at the helm.
  • Ardeshir lived up to his mentor, the Mahatma’s, dictum—a trustee has no heir but the public—and also the beliefs of the world’s pioneering philanthropist, Andrew Carnegie—to die rich is to die disgraced.
  • So, the days of using the CSR activities of a group or company as a fig-leaf are over. A high-profile Dhirubhai Ambani International School doesn’t cut much ice anymore.
  • Moreover, the very concept of CSR has moved on, and is evolving into ‘corporate responsibility’ or ‘corporate sustainability’ with a focus on the triple-bottom line—profits, people and the planet.
  • The Tata group, in fact, is attempting to banish the term CSR within the group and replace it with ‘corporate sustainability’.
  • “Anil Agarwal of Vedanta Plc cannot continue to mine, plunder and displace, and then set up a few schools and hospitals, flaunt its CSR and say ‘we have done our bit; we are a good corporate citizen’,” says Tomy Mathew, director on the board of UK-based Liberation Foods CIC, a community interest company.

Warm regards.

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