Leolingham2000
Management Consultant
Pretty
Student
Wooster
Hr Manager

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Hi.. myself priya pursuing MBA 2nd year from bangalore..I am looking for opportunities in HR.. regds, priya
PRIYA --PRETTY

HOPE YOU ARE THE SAME PERSON, WHO SENT ME

AN URGENT REQUEST ON ---PR ROLE ??

I SENT THE ANSWER TO YOUR QUESTION--

BUT COULD NOT AS THE SIGN CAME ---DEBUGED.

HENCE HERE IS YOUR ANSWER

priya

here is your urgent PR ROLE.

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Public Relations (PR) involve developing and maintaining congenial relationships with clients and other outside entities. It is an important management function in organizations. PR is a two-way communication and a planned activity. Unlike advertising and marketing, which focus exclusively on customers, PR focuses on all people that are important to success of the project at hand.

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BRIEFLY THE ROLE OF PR

-RAISING AWARENESS OF THE COMPANY/ ITS PRODUCTS/SERVICES/ITS PEOPLE.

-PROVIDING CREDIBILITY

-REACHING INFLUENCERS

-EDUCATING CONSUMERS

-PERSUADING SKEPTICS OF THE COMPANY

-DRIVING SALES.

THROUGH

-MEDIA CONTACTS

-CREATIVE IDEAS

-STRATEGIC THINKING

-PHYSICAL SUPPORT

-INDUSTRY / COMPETITION INSIGHT

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HERE ARE A NUMBER OF STRATEGIC PR ROLES, such as:

PR Uses integrity and fairness as criteria for all business decisions;

PR Maintains an emphasis on company quality of products or services;

PR Openly sharing truthful information with all publics;

PR Actively seeks input from publics and being responsive to concerns;

PR Renews a commitment to local communities;

PR Creates forums to encourage dialogue with constituencies.

*PR build the company's reputation, or the essence of how it is viewed by all of its publics.

*PR Restores trust and helps companies to earn a reputation for credibility will require sound public relations leadership.

*PR helps to spread corporate integrity which is central on the minds of average citizens.



*strategic role for PR-a role that meets a communications objective that is difficult for conventional advertising to address-is to create community affinity while at the same time complementing consumer affinity for the brand. PR is uniquely capable of building relationships with communities (geographic, demographic, social, political, special interest, etc.) through events, sampling, causes, in-kind support, and sponsorships, to name a few.

*PR SELLS good news about the client's business, new services or new level of commitment to service, how well the client is measuring up within its competitive set, the client's business heritage, or the client's involvement in the community. These types of messages are critical to creating a positive selling environment for our advertising. Equally important, it creates buzz for our client as a company.

*PR reaches audience segments beyond our core media targets. It's a big world out there for mainstream consumer brands. Mass audiences, simply cannot be economically reached. Therefore demographic, psychographic and lifestyle targeting is more important today than ever before.

* PR is an efficient way to broaden our reach to the mainstream public.

* PR build momentum into the launch of a new ad campaign. This provides exposure between media flights and increases frequency of brand exposures during the duration of the advertising period. In the fight for brand awareness and top-of-mind consideration, there are few substitutes for pure frequency.

*PR reinforces, in the consumer's mind, those moments when a company chooses to put a stake in the ground: The launch of a new market, acquisition of another company, a new partnership, a product release, relevant differentiation, or new leadership with a new vision. All of which provide value to the consumer.

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Primary objective

Develop and administer a programme designed to enhance public and employee understanding of the company's objectives and achievements.

Specific accountabilities

Administer policies that cover the broad field of public relations activities including public information, supervision of employee information services, information service and maintenance of prescribed image with governments, legal authorities and the market generally.

Develop a public relations /corporate affairs programme for approval by the Chief Executive and administer such activities throughout the company.

Advise management on the public relations implications of company policies, practices and actions; review proposed changes for their probable effect on public opinion, and recommend action to improve public relations.

Direct press relations, preparing news releases and feature articles, and making interview arrangements for company executives and media representatives.

Provide assistance to company personnel in writing speeches, preparing letters and drafting articles which are to be made public.

Assist with the drafting, production and distribution of reports to stockholders, dividend enclosures, financial and corporate advertising, and other corporate material. Review planned advertising and sales promotions and, in conjunction with the Advertising Manager, direct the preparation of institutional advertising copy for promotion of the company name and goodwill.

Supervise the editing, publication and distribution of the house journal and supervise or advise on the preparation of letters, handbooks, bulletins and booklets for distribution to employees.

Guide management on community relations projects and activities and conduct special studies of company relations in individual communities. Serve as corporate contact with organisations soliciting financial support for charitable or community undertakings.

Provide for or advise on the preparation and presentation of product shows, displays and exhibits.

Direct arrangements for company and plant tours and conduct and interpret employee and public opinion surveys.

Ensure activities related to the function comply with legal and ethical standards.

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REGARDS

LEO LINGHAM

Dear Priya, You could get in touch with Sindhuja on 080-41556734 for placement queries. Regards Wooster
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