Dinesh Divekar
Business Mentor, Consultant And Trainer
Mahr
Head - Human Resources
Raj Kumar Hansdah
Shrm, Od, Hrd, Pms

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Dear All,
Find the link which gives you a brief on Woman makes the best salesman.
http://www.ultrasales.com/documents/...20SALESMEN.pdf

Dear Mahesh,

You have shared a link for the above titled article. Since I conduct the sales training, I went through the article voraciously. Following are my observations:

a) The article provides nothing new to speak of. The 12 ways to make the sale successful which the author has given can be found in any traditional sales book. These are told, retold and re-retold for the last 60-70 years.

b) The author talks of selling furniture and mattresses only. There are whole lot of items other than furniture to be sold.

c) The worst thing is that author has not given any supporting statistical data to prove the title of her article. What kind of research author has done? Nothing! I found many saleswomen as dumb as their male counterparts at any other place.

d) Selling FMCG items is one thing and selling consumer durables is another. Selling services is still different. When it comes to selling capital goods where product value could be anything from US$ 2 million to say US$ 20 million the ball game is still different.

e) Sale happens when salesperson masters the selling skills. Questioning skills, a major part of selling skills decide, the outcome of the sales call. However, author writes that "here women have obvious advantage". I never came across with any evidence or research paper that said that women are better at questioning skills.

d) A women's smile or charm may give entry to the boardroom for sales call. Possibly menfolk may not enjoy this advantage. But then sale has never happened because of the smile or charm. No businessman worth of his or her salt would while away his/her money on someone's smile or charm. They know that there are better places to throw money one someone's charm.

Thanks,

Dinesh V Divekar






Dear Dinesh

Thanks for your views on the interesting article referred herein.

While appreciating your views and agreeing with them, I would like to add that the article does not claim (nor fulfils) to be a very comprehensive piece on "Selling", but just presents an interesting aspect of it and highlights them.

The article is almost wholly based on saleswoman-turned-entrepreneur Marion Luna Brem and her book with the challenging title: "Women Make the Best Salesmen".

However, some insights reminds me and have uncanny similarities to the ones referred by Malcolm Gladwell in his amazingly insightful book, "Blink";( which although was on a different theme altogether); while describing certain traits of a very successful car dealer. It would be interesting to re-visit the relevant portion of the book again, after reading this piece.

Warm regards.

Dear Mahesh

Thanks for REFERRING an interesting article.

Instead of reproducing the complete material, it is commendable, and a good practice, to REFER A LINK with one's own opinions/comments (if any).

Warm regards.

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