Business Mentor, Consultant And Trainer
Manpower Planning, End To End Recruitment,
I feel that there is basic flaw in your approach. Organisation culture is far more comprehensive and employee engagement is one of HR interventions. If cultural change were to be so easy that just adhering to certain points of check-list you could have changed it, then probably large number of companies would not have become sick or would not have approached Board of Industrial and Finance Reconstruction (BIFR). Cultural change is not servicing some machine wherein check-list method works well.
Employee engagement is offshoot of right kind of culture. You cannot change culture just by initiating employee engagement measures.
If you say that 50% of the employees work in the field, then they are your brand ambassadors. How they interact with the customers will shape your future business.
You can conduct Employee Satisfaction Survey (ESS) and start measuring Customer Satisfaction index (CSI). These two are the starting points. Next thing is keep close watch on your competitors. Hardcore competition brings resilience.
These are my personal opinions. I request other senior members like (Cite Contribution) Majumdar and Mr Raj Kumar Hansdah to give their opinions.
7th November 2010 From India, Bangalore