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what are the issues related to positioning of a product in a company?? Also what are the meaures followed while positioning a product other than using perceptual maps and how to communicate the position to the customers?
Thankyou in advance

From India, Kochi
Dear Awasthy,
You should have raised this query on and not in this forum. Secondly, we position product in the market and not in the company.
By the way have referred Philip Kotler's book on Marketing Management? This topic is discussed in depth over there.
Dinesh V Divekar

From India, Bangalore
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