Help Me In Selecting The Ph.D Topics In Marketing - CiteHR
Anil.arora
Administration Head
CRK.MBAHR@yahoo.com
Branch Manager - Operations
S9consulting
Management Consultant
Nashbramhall
Learning & Teaching Fellow (retired)
Simr Kaur
Student
Rahulpawar1985
Manufacturing Of Lime Plaster
Parvez.bd
Private Service
Srikantms
Student
Sachinrkhare@gmail.com
Assistant Professor
+3 Others

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Hello Friends I had completed my MBA AND PASSED THE PH.D ENTRANCE TEST I NEED A HELP ON SELECTED THE TOPIC ON MARKETING AND PREPARING THE SYNOPHSIS KINDLY HELP ME.
Hi Jeevan
As you are in search of a topic in marketing profile I would like to suggest you some projects like Study of Institutional Market, competition analysis, service standard, service quality study, measurement of brand awarness and brand perception, customer satisfaction survey, customer profile, advertising effective study.
You have to take the final decision which project to do.
All the best.
AVS

CELEBRITY BRAND MANAGEMENT IN INDIA
RETAIL REVOLUTION IN RURAL INDIA
CREDIT CARDS AND INDIAN CONSUMERS
CORPORATE FUNCTIONING IN INDIAN FILM INDUSTRY
MARKETING OF GENERAL INSURANCE PRODUCTS PRIOR AND POST LIBERALISATION
MARKETING OF TELEVISION CONTENT IN INDIA
Good Luck
ashwin
S 9 Main - S 9 CONSULTING - TRUTH & SERVICE

Dear Jeevan,

Find the topics below..........

Internet Marketing

Market Assessment/Planning

Market Research/Surveys/Focus Groups

New Product Development/Design

Pricing Strategy

Revenue Management

Sales force Management

Advertising and Promotion/PR

Branding

Customer Relationship Mgmt

Data Mining/Data Driven Mktg

Direct Marketing Customer Satisfaction Survey

Consumer Perception Survey

Service Quality Study

Service Blueprinting

Service Process Mapping – Back stage, on-stage

Improving service quality using service blueprinting

Competition Analysis

Service standards

Study on effectiveness of employee’s role in service delivery

Effectiveness of channels (distributors) in service delivery

Effectiveness of channels (on-line/ Internet) in service delivery

Customer Data Analysis

Study of Institutional markets

Effectiveness of promotion schemes

Measurement of Brand awareness and brand perception

Customer Loyalty study

Study of purchase influencing factors

Customer Profiling

Advertising effectiveness study

All the very best...

CRK

Thank U very much sir,
For all of u I Wish Happy Dasserra IN advance. Sir I selected the Topic on Service Quality Measurement in Hospital .any material related to it if possible kindly help me.
Once again Thank U .Have a Gud day Sir

Dear Jeevan
Here is a link to an article on SERVQUAL applied to an hospital. SERVICE QUALITY is a very broad field and you need to narrow it down in order to conduct an in depth study expected for a PhD degree. This article may give you pointers.
The paper was found at hospital service quality measurement - Google Scholarby searching the web.
Have a nice day.
Simhan
<link outdated-removed> ( Search On Cite | Search On Google )

hello frnds, m simr kaur nd i had completed my post graduation, now m doing Phd,, pls help me in selecting my topic for Phd.......... Thanx...
Hello Simar,
You said you are doing Phd but still in search for a TOPIC, could you gives us more details and explain this once.
And
Have you ever heard about Research Proposal? if yes
What do you mean by Research Proposal?
Also please share what you have planned so far to go ahead with your research study.

Hello Anil sir,,
m doing Phd..... 4rm this i mean that i had taken admission in Phd in Marketing but now i need a topic for my synopsis ...actually my guide,, guided me that first i'll have to collect some topics,,, then from those topics i'll have to choose one topic for my research work....
and sir,,
research proposal is simply an outline of entire study...It is a written document by a researcher.

Hi,

Well it is good that you are interested and have decided to do your Phd and have enrolled yourself for this, but I also would like to know the name of University. Please share.

See, there is a procedure to get admission for Phd and start research, which asked candidate/aspirant to submit a Research Proposal first, and this is the reason of my question to you about Research Proposal.

Yes it is an outline of Study and for your complete information, i'd like to share, that Research Proposal is a kind of declaration/statement that actually says about candidate and his decision to go with Phd. It contains the information about your intended topic for research study, the purpose of it or why you wants to research with specified TOPIC, how you will do it, why it is important and this clearly indicate the area a candidate want to study and demonstrate ability to develop and execute within the period of study

.

Only after submission of RESEARCH PROPOSAL, candidate allowed to go ahead for Phd/Research Study


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