Anil.arora
Administration Head
CRK.MBAHR@yahoo.com
Branch Manager - Operations
S9consulting
Management Consultant
Nashbramhall
Learning & Teaching Fellow (retired)
Simr Kaur
Student
Rahulpawar1985
Manufacturing Of Lime Plaster
Parvez.bd
Private Service
Srikantms
Student
Sachinrkhare@gmail.com
Assistant Professor
+3 Others

Thread Started by #jeevan786kumar

Hello Friends I had completed my MBA AND PASSED THE PH.D ENTRANCE TEST I NEED A HELP ON SELECTED THE TOPIC ON MARKETING AND PREPARING THE SYNOPHSIS KINDLY HELP ME.
23rd September 2010 From India, Hyderabad
Hi Jeevan
As you are in search of a topic in marketing profile I would like to suggest you some projects like Study of Institutional Market, competition analysis, service standard, service quality study, measurement of brand awarness and brand perception, customer satisfaction survey, customer profile, advertising effective study.
You have to take the final decision which project to do.
All the best.
AVS
23rd September 2010 From India, Madras
CELEBRITY BRAND MANAGEMENT IN INDIA
RETAIL REVOLUTION IN RURAL INDIA
CREDIT CARDS AND INDIAN CONSUMERS
CORPORATE FUNCTIONING IN INDIAN FILM INDUSTRY
MARKETING OF GENERAL INSURANCE PRODUCTS PRIOR AND POST LIBERALISATION
MARKETING OF TELEVISION CONTENT IN INDIA
Good Luck
ashwin
S 9 Main - S 9 CONSULTING - TRUTH & SERVICE
6th October 2010 From India, Hyderabad
Dear Jeevan,

Find the topics below..........

Internet Marketing

Market Assessment/Planning

Market Research/Surveys/Focus Groups

New Product Development/Design

Pricing Strategy

Revenue Management

Sales force Management

Advertising and Promotion/PR

Branding

Customer Relationship Mgmt

Data Mining/Data Driven Mktg

Direct Marketing Customer Satisfaction Survey

Consumer Perception Survey

Service Quality Study

Service Blueprinting

Service Process Mapping – Back stage, on-stage

Improving service quality using service blueprinting

Competition Analysis

Service standards

Study on effectiveness of employee’s role in service delivery

Effectiveness of channels (distributors) in service delivery

Effectiveness of channels (on-line/ Internet) in service delivery

Customer Data Analysis

Study of Institutional markets

Effectiveness of promotion schemes

Measurement of Brand awareness and brand perception

Customer Loyalty study

Study of purchase influencing factors

Customer Profiling

Advertising effectiveness study

All the very best...

CRK
6th October 2010 From India, Vijayawada
Thank U very much sir,
For all of u I Wish Happy Dasserra IN advance. Sir I selected the Topic on Service Quality Measurement in Hospital .any material related to it if possible kindly help me.
Once again Thank U .Have a Gud day Sir
8th October 2010 From India, Hyderabad
Dear Jeevan
Here is a link to an article on SERVQUAL applied to an hospital. SERVICE QUALITY is a very broad field and you need to narrow it down in order to conduct an in depth study expected for a PhD degree. This article may give you pointers.
The paper was found at hospital service quality measurement - Google Scholarby searching the web.
Have a nice day.
Simhan
<link outdated-removed> ( Search On Cite | Search On Google )

8th October 2010 From United Kingdom
hello frnds, m simr kaur nd i had completed my post graduation, now m doing Phd,, pls help me in selecting my topic for Phd.......... Thanx...
21st January 2013 From India, Ambala
Hello Simar,
You said you are doing Phd but still in search for a TOPIC, could you gives us more details and explain this once.
And
Have you ever heard about Research Proposal? if yes
What do you mean by Research Proposal?
Also please share what you have planned so far to go ahead with your research study.
21st January 2013 From India, Gurgaon
Hello Anil sir,,
m doing Phd..... 4rm this i mean that i had taken admission in Phd in Marketing but now i need a topic for my synopsis ...actually my guide,, guided me that first i'll have to collect some topics,,, then from those topics i'll have to choose one topic for my research work....
and sir,,
research proposal is simply an outline of entire study...It is a written document by a researcher.
22nd January 2013 From India, Ambala
Hi,

Well it is good that you are interested and have decided to do your Phd and have enrolled yourself for this, but I also would like to know the name of University. Please share.

See, there is a procedure to get admission for Phd and start research, which asked candidate/aspirant to submit a Research Proposal first, and this is the reason of my question to you about Research Proposal.

Yes it is an outline of Study and for your complete information, i'd like to share, that Research Proposal is a kind of declaration/statement that actually says about candidate and his decision to go with Phd. It contains the information about your intended topic for research study, the purpose of it or why you wants to research with specified TOPIC, how you will do it, why it is important and this clearly indicate the area a candidate want to study and demonstrate ability to develop and execute within the period of study

.

Only after submission of RESEARCH PROPOSAL, candidate allowed to go ahead for Phd/Research Study
22nd January 2013 From India, Gurgaon
Thanku sir 4 ur rply, m doing Phd from CMJ University........
yes sir, research proposal includes need of study,scope of study, objective of study, research methodology etc.
now m collecting topics nd then from those topics i'll choose one topic for my research,, after discussing them with my guide..
23rd January 2013 From India, Ambala
Mr. CRK has provided some good suggestions and a list of subject that you can work on, have you noticed the same?
And marketing for what and in which field? What is you most favorite subject and have strong interest or say you believe you should go with? See these things also matters and need realize by any candidate at this position.
Second, so far you have not shared your subject that you were offered in your MBA, therefore, please share and will enable us to provide you the subjects/topics meets your requirement and Educations/qualification you have
And as you are asking for Topics of Marketing, following can help you..
-Advertising Effectiveness
-Market Survey on Brand Equity
-Recruitment and Channel Development
-Sales and Distribution Effectiveness
-Global Marketing
-Event Marketing
-Marketing Survey and Channel Development
-Rural Marketing Project
-Effect of Derivatives Based Strategies
25th January 2013 From India, Gurgaon
Dear Simr Kaur,
Anil has given you some good advice. Let me give my share of advice. First, please avoid SMS texting language when you post a message in a professional forum. Now, let me ask a few questions.
Are you doing your PhD at CMJ by distance mode?
When you did your post graduate degree what project did you do and how did you choose the topic for it? Can't you extend that work by doing indepth studies towards your PhD?
The topic that you choose depends upon your interests, the ease of access to relevant sources for collecting appropriate primary data, your supervisor's or guide's interest, etc. Hence, I suggest that you kindly think about these carefully and then tell us what different areas in marketing interests you and why. Then, we may be able to help you consider the pros and cons of choosing each of the areas.
25th January 2013 From United Kingdom
Hai jeevan,
'cell phone promotion and its brands roll' is topic may be revolutionary one. In this roll of brands can be studied in all products. Products promotion is related with advertisement, brand ambassadors, location - urban or rural, outlet services, linkages with co products like sim cards, arrangements of towers, etc.,
there is limitation when starts one topic on any point, we can linkup the one topic with other ones to give show our vision
1st March 2014 From India, Visakhapatnam
Hello,
I have completed my masters in marketing and now aspiring for PhD in marketing (marketing strategy or consumer behavior). For my MBA project, I had done a research on "impact of branding in float glass industry". But I have a flair for marketing strategy.
Since I'm targeting foreign university (UK, Europe, Australia, etc); many universities want research proposal in advance.
Can anyone help me in topic selection and on making a research proposal?
Thanks.
18th December 2014 From India, Mumbai
DEAR SIR,
MY BUSINESS IS BELONGS TO A CEMENT INDUSTRY AND MY DREAM IS TO SET A UP A CEMENT PLANT THATS WHY I WANT TO SELECT A TOPIC WHICH HELPS ME IN MY CEMENT FIELD. I HAVE COMPLETED M.COM AND MBA. I AM SEARCHING A TOPIC RELATED TO CEMENT MARKETING OR CEMENT PRODUCTION OR A TOPIC WHICH HELPS ME IN FUTURE.
EAGERLY WATING FOR YOUR REPLY
WARM REGARDS
RAHUL PAWAR
KRISHNA MINERALS
AKOLA M.H
13th February 2015 From India, undefined
sir, Greetings!!! I want to do PhD in marketing. Now I’m searching for a topic. So I will be helpful if u guide me to find out my topic. Hope your kind cooperation. Best regards, M H Parvez
12th June 2015 From Bangladesh, Dhaka
Good morning one and all!
I am Srikant, an MBA Marketing and selected in University of Mysore for PhD. My inclination for topic revolves around mall culture prevailing in Central India and its impact on the life style of customers/populace here. I will be grateful for any help available.
Thanks.
24th August 2015 From India, Bhopal
Dear Srikant,
Please follow Dr. Rastogi's advice. Also see http://lib.dr.iastate.edu/cgi/viewco...24&context=etd I got this link by searching the web. More such links at https://www.google.co.uk/#q=mall+cul...larly+articles
24th August 2015 From United Kingdom
hi ! I am presently working as Assistant professor in MMS department Mumbai. Now I want to do phd in marketing management.
As there is a requirement of research proposal for most of the phd interview.
Can you help me in selecting the appropriate topic related to services marketing
16th June 2017 From India, Mumbai
Dear Sachin,

What subject do you teach as an Asst Professor in MMS Dept? Please see the posts by Anil.Arora in this thread. He has given some sound advice.

I asked the following few questions to an aspirant like you, in this thread. After that we have not heard from her.

Are you doing your PhD by distance mode?

When you did your post graduate degree what project did you do and how did you choose the topic for it?

The topic that you choose depends upon your interests, the ease of access to relevant sources for collecting appropriate primary data, your supervisor's or guide's interest, etc. Hence, I suggest that you kindly think about these carefully and then tell us what area Services Marketing interests you and why. Then, we may be able to help you consider the pros and cons of choosing each of the areas.
16th June 2017 From United Kingdom
Hi,
I have cleared phd entrance and is looking for research topics in customer relationship management and brand management. Requesting you to guide me in this respect.
Tnx in advance.
27th February 2018 From India, Bhopal
Please read my posts in this thread and do the needful. I wonder why you want to remain anonymous!!
28th February 2018 From United Kingdom
#Anonymous
hello frnds, m sandeep bhati nd m doing Phd,,i had completed my course work , now what m i selecting my topic in rural develepment for Phd
7th March 2018 From India, Delhi
Please read my post above yours and do the needful. Also, kindly avoid using SMS texting in your post.
8th March 2018 From United Kingdom
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