hi, can any1 suggest me the effective method of reducing attrition and cost effective method for brand promotion (for BPO sector)
From India, Ahmadabad
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If you are looking for some cost effective programms then use social marketing.
If I am not wrong then Linkedin, orkut and facebook are the paces where people usually visit atleast once a week.
And if you want to promote ur company among HR's then u r on the best site to promote on.
There are many other ways also, if you want to know then let me know what exactly your budget is.
Karun Vig

From India, Delhi
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When you work towards reducing attrition, request you to keep your expectations right. You hire a talent with an employee life cycle in mind. Specially in the BPO sector , most of the time its a stop gap arrangement for the talent . Hence make sure you identify that at the hiring stage . Companies such as Macdonalds , follow the policy where in they know that thier employees , specially at the entry level , would leave them in a year's time. Hence they plan towards that. They keep a very vibrant training system. They can train a fresh talent in minimum time frame and make them billable. Again at the hiring stage frame and reframe the hiring funnel to focus on the talentbase.

Once you have made your systems strong , offer employablity to your employees . You may create a development path which inclued how a talent can grow from role A to horizontally A+ to A++ and then probably to the next level B. Please explain this including all the parameters so that the growth is clearer to them. Most of the time , companies have brilliant programs but fail to establish it among employees. If you have a career progression data, please share during the Townhalls. Incase vertical shift is allowed within the company , explain you employees , how would this make them more employable .

Most importantly create educational opportunities . There's no monetary benefit that can match them. Create a tie up with the B-school for weekend classes at your campus . This would not increase the cost as the fees would be paid by the employees . All you would need to do is to arrange for the infrastructure and negotiate the fees structure to suit employee's pay



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From India, Mumbai

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