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Hi Friends, I am planning for an e-magazine for my organization. Can you please advise me on the list of contents and what are the do and doníts? Thank you Manju
From United Kingdom
Hi Manju

Take a couple of house magazines and if possible access some e-magazines for you to get a feel of the wide variety of content to choose from. You will have to choose the type of columns you wish to have, any new content/ column specific to your corporate and any innovate matter that you wish to have in your e- magazine.

Bear in mind the following when planning n e-magazine

- Be clear about why you are coming out with the e-magazine, the message that you want to convey, the target audience, the perceived influence of the effort and the implications of the initiative.

- while immediacy of circulation and cost savings are the greatest benefits, the size must be curtailed for people do not have the have the habit of reading online. You must discourage people from printing the e-magazine for reading or the savings will be wiped out.

- Pay attention to periodicy, font, layout, visual appeal and readability.

- have a editorial team and department wise representatives to source content for the magazine. Ensure that you have ample material for at least 2 editions in place before you launch the magazine.

- Have a policy in place for the screening and selection of content or you will end up publishing plagiarized and hackneyed internet forwards.

- Editing and proof reading must be of a very high standard since the e-magazine could be circulated outside too very easily.

For the content some suggestions are as under

- editorial

- company news / happenings eg. new orders, new joinees, achievements of employees or their immediate family, awards and recognition, message from chairman etc.

- to get employee involvement run a competitions like crosswords, cartoon contest, safety week slogans, quality circle inputs etc. Announce awards and list names of winners.

- have columns on humor, management lessons, book review, personality profile of senior executives, contributions by staff members, inspirational and motivational content.

I would also invite you to visit the following blogs to get an idea of some Inspirational and Motivational content – Daily Blog – Weekly Blog

Best Wishes.

From India, Mumbai
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