ChaitaliS
Senior Executive - Hr
BAVANI
Officer
Tribikram
Labour Law,organisational Development

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Dear friends
I would like to know who is responsible for designing advertisements or other writeups in the newspaper for a company in an organisation. Is HR rsponsible for designing or creating the content or some specialised agency is delegated the task with a theme. If HR is responsible please let me know his scope in this area, I mean what type of adds he has to design/create.
Actually I am working as an HR in a small company and has no idea in designing any adds and I have been alloted this task. Am I being exploited there??
Plz help.
Thanks
Surbhi

Hi Surbhi,
Designining advertisement is not core task of HR.But yeah if Recruitment advertisement or some HR writeups are there they HR definitely comes into picture..
This is the call of Marketing & Branding Department and not us...If you are asked to give your inputs then its fine...But entire responsibility could not be taken.. For instance: if Newsletter for company is there then you can always give suggestions to make it more presentable..What to include, how to include....But entire responsibilty!..Nah!...Not a good idea..
Try to make your superior understand the same...Be diplomatic in answering..If you say "NO" to this task..it will create bad image..Dont do that..
Rgds,
Chaitali
Surat, Gujarat..

hi
It is part of HR to take care of the advertisement. But as far as the designing is concerned, u can contact the Media Agents, who will do it for you.
If you contact the new papers they will not part any discount (esp., Hindu) others may. So the Media Agents will do the designing for u at free of cost and they will give u discount also (which is out of their Agency Commission) But for this u need to discuss, because some agents will not give any discount.
But going thru the media agents are better because they'll have good contacts and they make ur work easy. But u need to give them the details abt ur co., and ur requirement, they will put it in a very nice way with the catchy words. u can verify that and approve for printing. Hope i could able to clear ur doubts.
regards
Bavani

Thanks Bavani
But do these media agents also create the content for our ads if we just give them the theme or state the purpose of the ad.
Actually in my co. there is no brand building image dept., that's y I am only responsible for the whole task.

yes, they'll create the content for you, they are expert in this. they'll choose the words, frame it in a nice way and bring it to the best way. But u just have to give them the details about the co., and have to say what u need. rest they'll take care.
Dear Surbhi,
HR is only responsible for advertisements related with
Hiring . But Some companies advertise not only to attract people to buy
their product or services but also for recruitment.One advertisement for
both the purpose. In this case HR manager and Brand Manager both are
responsible.
Regards

Hi,
i'm new in the forum.i have 2 Qs.
1.pls tell me obut HR Menual,how importent in an org.
2.orgs. hiring new or fresh employees & there salary is more then the employees diong job about 10 to 15 years,due to this motivation lenel of these empolyees teds down. what will u suggest hadle that kind of gravensies.
ragards.
Samra

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