Leolingham2000
Management Consultant
Padma22_vr
Student

HI GUYS Can any one here suggest me topics on which we can do a summer project for 45 days in AUTOMOBILE ORG before sales of a product is carried out... plz do help me Rgds Padma
PADMA,

A VERY VALUABLE RESEARCH PROJECT FROM

THE COMPANY'S POINT OF VIEW

-to research the pipleline from

QUALITY CONTROL/ FINISHED VEHICLE TO THE SALESPOINT

WHERE THE CUSTOMERS MAKE THE PURCHASE.

THIS PIPELINE INCLUDES

-preshipment inspection.

-transportation to the dealership

-finance documentation with the finance cos.

-handling on arrival at the dealership

-product merchandising at the dealership

-dealership salesperson's knowledge of the product

--dealership salesperson's knowledge of the product

-dealership salesperson's salesskills in selling the product

-dealership salesperson's handling/ presentation of the product to the customer.

-dealership salesperson's handling of the customer/communications

-dealership salesperson's handling the after sales customer servicing

-customer's perception of the auto company

-customer's perception of the dealership

-customer's expectation of the vehicle.

-customer's satisfaction level on purchase.

-dealership management perception of the auto company.

especially dealing on such subjects like

*financing arrangement.

*promotion support

*training provided by the company [ technical/service/sales]

*after sales service

*warranty service

*original parts supply

etc etc.

=======================================

FOR THIS SURVEY,

-you can select on random six dealership.

-3/5 customers from each dealership who have bought the vehicle.

in the last 6/8 months.

REGARDS

LEO LINGHAM
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