A VERY VALUABLE RESEARCH PROJECT FROM
THE COMPANY'S POINT OF VIEW
-to research the pipleline from
QUALITY CONTROL/ FINISHED VEHICLE TO THE SALESPOINT
WHERE THE CUSTOMERS MAKE THE PURCHASE.
THIS PIPELINE INCLUDES
-transportation to the dealership
-finance documentation with the finance cos.
-handling on arrival at the dealership
-product merchandising at the dealership
-dealership salesperson's knowledge of the product
--dealership salesperson's knowledge of the product
-dealership salesperson's salesskills in selling the product
-dealership salesperson's handling/ presentation of the product to the customer.
-dealership salesperson's handling of the customer/communications
-dealership salesperson's handling the after sales customer servicing
-customer's perception of the auto company
-customer's perception of the dealership
-customer's expectation of the vehicle.
-customer's satisfaction level on purchase.
-dealership management perception of the auto company.
especially dealing on such subjects like
*training provided by the company [ technical/service/sales]
*after sales service
*original parts supply
FOR THIS SURVEY,
-you can select on random six dealership.
-3/5 customers from each dealership who have bought the vehicle.
in the last 6/8 months.