Need KRA For Director - CiteHR
Dinesh Divekar
Business Mentor, Consultant And Trainer
Jhuma Tiwade
Manager- Human Resources
Hr Consultant
+2 Others

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Dear All, Can anybody help with the KRAs of the Director of the company.We are a travel based company Reagrds Jhuma
Hi Jhuma,
Ideally it would need to cover mainly the following areas say like :
Internal operations
Market development
Organisational structure
Organisational vision and mission
Asset and liability management
Board of directors relationship
Financial strategy
Business development
Customer satisfaction
Community relations
Regulatory compliance
Do let me know if this helps..

Nice, Thank you infact i was also looking for the same but its for my Marketing Director .. Can you help me and We are Agriculture business and working on Vegetable Seeds Marketing
Hello Lakshmi,

The trick to devise good or rather smart Objectives for Director - Marketing lies in knowing the management vision and the planned forecast and we are talking of a product related business here.

For a Director - Marketing, the general 3 KRA's, which more or less remains the same throughout are : (1) Sales to be achieved (topline) (2) EBIT (profits) & (3) New business client/ventures/products introduction/etc. A 4th KRA could be related to Customer Feedback, specific market region/territory-domestic-exports/etc, increase in number customers/traders, etc. The 5th KRA could be related to his skills/abilities/competencies-related to leadership/teamwork/problem solving/multi-tasking/strategic thinking/etc- which are desired.

The real challenge while preparing the KRA-KPI lies in writing down the KPI's so that it gives a clear-cut indication of how the performance is to be measured. Remember the word "SMART". The "SMART" the objectives (I mean both, the KRA as well as the KPI's) are, the easier it is to measure the performance. However, the KPI's are generally figures-so it's quantitative, or could be related to time (which is again measurable), or activities (either it's done or not done). So, the trick to ensure that the Objective setting is perfect is to ensure that the KPI's are "SMART" & not difficult to understand.

I hope you find my views useful.

Cheers, A.B.

Dear Lakshmi,
If you wish to avail of my paid services then you may contact me. I will design the KRAs not just for Marketing Director but for all the staffs. I will design measures of performance in such a way that the performance gets measured scientifically.
If you wish to know more about my services then you may click the following link:
Dinesh Divekar

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