As simple as it gets. In order to attain business goals like profitability, growth etc. organically, organizations need to engage customers effectively – deliver great products / services and delight them in every interaction they have with the organization. And, that’s where employee engagement comes in. Engaged employees create positive interactions and create customer engagement. Customer engagement cannot be created by locking-in customers through contracts or by offering the lowest price, but it is created by “positive emotions”. The employee-customer interaction should be a very critical part of your business strategy.
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