HI Guys,
Can someone send me some information on topic "Business strategy & market plan to market generic erythropoietin in turkey".I need it to prepare my project.U can mail me at
urgent.
Thx n regards,
Akash
From India, Mumbai
Can someone send me some information on topic "Business strategy & market plan to market generic erythropoietin in turkey".I need it to prepare my project.U can mail me at
Thx n regards,
Akash
From India, Mumbai
PUNJABI,
Based on your brief, I understand your product is
-ethical
-pharma
-prescription
oriented.
You might need an export licence
and aslo
You might need a DRUG authority clearance at the importing level.
-----------------------------------------------------------------------------
Creating Strategy
While the possible elements of a successful strategy are limitless, here are some of the most common ones. Many strategies will include several of these elements.
-------------------------------------
Price and quality
Price and quality are the most common strategic elements. The strategy may be to produce a superior quality product or service and charge an appropriate price, or to produce a lower-cost item and charge a lower price.
------------------------------
Scope of product line
A broad product or service line allows customers to saving them time and effort. It may also allow economies of scale that can benefit customers. A narrower product line may allow more depth of product, perhaps including more alternatives for the same product type. It may be coupled with more in-depth expertise.
--------------------------------------
State-of-the-art products
Offering the most technically advanced products can form a powerful strategy if the firm truly has the capability to offer state-of-the-art products. Usually technically ad-vanced products will cost more than less advanced ones.
----------------------------------
Trendy products
Fashionable products can earn premium prices, but they cost more to design and are riskier, necessitating higher prices.
--------------------------------------------------------
Brand-name products
Products with established brand names command higher prices, but generic products are proving increasingly popular. Creating a memorable national brand requires an expensive, market saturating advertising campaign.
---------------------------------------------------
Customized products
One of the least risky strategies for smaller firms is to offer a high degree of customization, allowing them to differentiate their offerings from the typically more standard offerings of larger firms.
------------------------------------------
Niche market
Offering unique products or services serving obscure niche markets is another less risky strategy for smaller firms. Typically, the smaller volume requires higher operating costs, but the lessened competition more than makes up for it.
----------------------------------------------
Service
Coupling product offerings with a high degree of service can often be used to differentiate a business from a competitor offering minimal or no service.
------------------------------------------
I HAVE KEPT IT VERY GENERAL, NOT KNOWING ALL YOUR
COMPANY DETAILS.
WITH MORE INFORMATIONS, YOU CAN FINE TUNE IT.
========================================
This is an outline of a complete business plan:
Summary
Business Concept
Current situation
Key success factors
Financial situation/needs
Vision
Vision statement
Milestones
Market Analysis
The overall market
Changes in the market
Market segments
Target market and customers
Customer characteristics
Customer needs
Customer buying decisions
Competitive Analysis
Industry overview
Nature of competition
Changes in the industry
Primary competitors
Competitive products/services
Opportunities
Threats and risks
Key competitive capabilities
Key competitive weaknesses
Strategy
Implementing strategy
Products/Services
Product/service description
Positioning of products/services
Competitive evaluation of products/services
Future products/services
Marketing and sales
Marketing strategy
Sales tactics
Advertising
Promotions/incentives
Publicity
Trade shows
Merchandising
Sales operation
Distribution planning
Channel planning
Operations
Key personnel
Organizational structure
Human resources plan
Product/service delivery
Customer service/support
Facilities
Supply chain planning
Creating the financials of the business plan
Assumptions and Comments
Starting Balance Sheet
Profit and Loss Projection
Cash Flow Projection
Balance Sheet Projection
Ratio's and Analysis
========================================
MARKETING PLAN IS AN INTEGRAL PART OF BUSINESS
PLANNING.
BUSINESS SETS UP THE OBJECTIVES , STRATEGY, GUIDELINES
AND THE DIRECTION.
===================================
MARKETING PLAN
PRODUCT
-define your product--what is your product
-what is it made of
-what is cost of this product
-is it imported
-is it locally made
-is there a competitive product
-what is the price differential
-how many competitive brands are there
etc
when you answer these questions, it will help to define
your product.
==========================================
MARKET
-who are your potential users
-how many are there in your country
-how many are there in your city
-is it a niche market -small number of users
-how much / how often / do they buy
-is there any changing trends
-is the demand increasing
etc
when you answer these questions/ more, it will help
define your potential market size
==========================================
BUSINESS ENVIRONMENT
-how is the economy affecting your market
-who are the potential competitors
-what are the market share of the competitors
-what is the degree of competition
-what is the basis of competition -is it price/ brand etc
-what government regulations affect this market
etc
when you answer these questions / more , it will help
to understand the impact of environment on your
market.
==========================================
PRODUCT PLAN
-what brand name do you want
-your product market objectives
-how you plan to position your product
-your product marketing strategy to achieve success
etc
when you answer these questions / more , it will help
to understand the need for product market strategy
===========================================
SALES
-what are your sales objectives for the first 12 months
-what will be your dollar revenue
-what will be your total cost
-what will your gross profit estimates
-what geographical areas do you wish to cover
etc
when you answer these questions / more , it will help
to understand the sales target / target market.
==========================================
DISTRIBUTION
-how do want to distribute the products
-is it through your sales team
-is it through distributors
-is it through major retailers
-what will be your trade discounts
etc
when you answer these questions / more , it will help
to understand the distribution guidelines required.
==========================================
PROMOTIONS
The promotions depends on your
-market size
-market spread
-market segment
-product positioning
-sales target
-competitive situation
etc
Based on the above assessment, we allocate resources
ADVERTISING
-theme
-message
-media [ TV/ RADIO/ NEWSPAPER/ ONLINE ]
etc
SALES PROMOTIONS
-brochures
-leaflets
-sales aids
etc
RETAIL PROMOTIONS
-retail ads
-displays
-point of sale materials
etc
DIRECT MARKETING
-direct mailings
-telemarketing
-online marketing
etc
CONSUMER INCENTIVES
THE SELECTION OF MARKETING PROMOTIONS IS
GUIDED BY THE TARGET MARKET/ SALES TARGET
AND RESOURCES AVAILABLE.
===============================================
OUTLINE FOR A MARKETING PLAN
1.EXECUTIVE SUMMARY
2.SITUATION ANALYSIS--MARKET ANALYSIS
-market needs
-market trends
-market potential and growth
-market characteristics
-market segments
etc
3.SITUATION ANALYSIS--COMPANY ANALYSIS
-strengths
-weaknesses
4.BUSINESS ENVIRONMENT
-political
-economic
-social
-technology
-opportunities
-threats
-competition
-services
-keys to success
-critical issues
-channels
5.MARKETING STRATEGIES
-marketing objectives
-financial objectives
-target marketing
-positioning
-marketing strategy
6.MARKETING MIX
-products
-pricing
-promotion
-distribution
-channels
-marketing research
7. SALES PLANS
8.FINANCE
-sales forecast
-expense forecast
-contribution margin.
9.IMPLEMENTATION PLANS
-milestones
-time schedule
10.MARKETING / SALES ORGANIZATION
11. CONTROL SYSTEM
-time schedule
-action plan.
12.CONTINGENCY PLANNING.
HOPE THIS IS USEFUL TO YOU
REGARDS
LEO LINGHAM
From India, Mumbai
260Based on your brief, I understand your product is
-ethical
-pharma
-prescription
oriented.
You might need an export licence
and aslo
You might need a DRUG authority clearance at the importing level.
-----------------------------------------------------------------------------
Creating Strategy
While the possible elements of a successful strategy are limitless, here are some of the most common ones. Many strategies will include several of these elements.
-------------------------------------
Price and quality
Price and quality are the most common strategic elements. The strategy may be to produce a superior quality product or service and charge an appropriate price, or to produce a lower-cost item and charge a lower price.
------------------------------
Scope of product line
A broad product or service line allows customers to saving them time and effort. It may also allow economies of scale that can benefit customers. A narrower product line may allow more depth of product, perhaps including more alternatives for the same product type. It may be coupled with more in-depth expertise.
--------------------------------------
State-of-the-art products
Offering the most technically advanced products can form a powerful strategy if the firm truly has the capability to offer state-of-the-art products. Usually technically ad-vanced products will cost more than less advanced ones.
----------------------------------
Trendy products
Fashionable products can earn premium prices, but they cost more to design and are riskier, necessitating higher prices.
--------------------------------------------------------
Brand-name products
Products with established brand names command higher prices, but generic products are proving increasingly popular. Creating a memorable national brand requires an expensive, market saturating advertising campaign.
---------------------------------------------------
Customized products
One of the least risky strategies for smaller firms is to offer a high degree of customization, allowing them to differentiate their offerings from the typically more standard offerings of larger firms.
------------------------------------------
Niche market
Offering unique products or services serving obscure niche markets is another less risky strategy for smaller firms. Typically, the smaller volume requires higher operating costs, but the lessened competition more than makes up for it.
----------------------------------------------
Service
Coupling product offerings with a high degree of service can often be used to differentiate a business from a competitor offering minimal or no service.
------------------------------------------
I HAVE KEPT IT VERY GENERAL, NOT KNOWING ALL YOUR
COMPANY DETAILS.
WITH MORE INFORMATIONS, YOU CAN FINE TUNE IT.
========================================
This is an outline of a complete business plan:
Summary
Business Concept
Current situation
Key success factors
Financial situation/needs
Vision
Vision statement
Milestones
Market Analysis
The overall market
Changes in the market
Market segments
Target market and customers
Customer characteristics
Customer needs
Customer buying decisions
Competitive Analysis
Industry overview
Nature of competition
Changes in the industry
Primary competitors
Competitive products/services
Opportunities
Threats and risks
Key competitive capabilities
Key competitive weaknesses
Strategy
Implementing strategy
Products/Services
Product/service description
Positioning of products/services
Competitive evaluation of products/services
Future products/services
Marketing and sales
Marketing strategy
Sales tactics
Advertising
Promotions/incentives
Publicity
Trade shows
Merchandising
Sales operation
Distribution planning
Channel planning
Operations
Key personnel
Organizational structure
Human resources plan
Product/service delivery
Customer service/support
Facilities
Supply chain planning
Creating the financials of the business plan
Assumptions and Comments
Starting Balance Sheet
Profit and Loss Projection
Cash Flow Projection
Balance Sheet Projection
Ratio's and Analysis
========================================
MARKETING PLAN IS AN INTEGRAL PART OF BUSINESS
PLANNING.
BUSINESS SETS UP THE OBJECTIVES , STRATEGY, GUIDELINES
AND THE DIRECTION.
===================================
MARKETING PLAN
PRODUCT
-define your product--what is your product
-what is it made of
-what is cost of this product
-is it imported
-is it locally made
-is there a competitive product
-what is the price differential
-how many competitive brands are there
etc
when you answer these questions, it will help to define
your product.
==========================================
MARKET
-who are your potential users
-how many are there in your country
-how many are there in your city
-is it a niche market -small number of users
-how much / how often / do they buy
-is there any changing trends
-is the demand increasing
etc
when you answer these questions/ more, it will help
define your potential market size
==========================================
BUSINESS ENVIRONMENT
-how is the economy affecting your market
-who are the potential competitors
-what are the market share of the competitors
-what is the degree of competition
-what is the basis of competition -is it price/ brand etc
-what government regulations affect this market
etc
when you answer these questions / more , it will help
to understand the impact of environment on your
market.
==========================================
PRODUCT PLAN
-what brand name do you want
-your product market objectives
-how you plan to position your product
-your product marketing strategy to achieve success
etc
when you answer these questions / more , it will help
to understand the need for product market strategy
===========================================
SALES
-what are your sales objectives for the first 12 months
-what will be your dollar revenue
-what will be your total cost
-what will your gross profit estimates
-what geographical areas do you wish to cover
etc
when you answer these questions / more , it will help
to understand the sales target / target market.
==========================================
DISTRIBUTION
-how do want to distribute the products
-is it through your sales team
-is it through distributors
-is it through major retailers
-what will be your trade discounts
etc
when you answer these questions / more , it will help
to understand the distribution guidelines required.
==========================================
PROMOTIONS
The promotions depends on your
-market size
-market spread
-market segment
-product positioning
-sales target
-competitive situation
etc
Based on the above assessment, we allocate resources
ADVERTISING
-theme
-message
-media [ TV/ RADIO/ NEWSPAPER/ ONLINE ]
etc
SALES PROMOTIONS
-brochures
-leaflets
-sales aids
etc
RETAIL PROMOTIONS
-retail ads
-displays
-point of sale materials
etc
DIRECT MARKETING
-direct mailings
-telemarketing
-online marketing
etc
CONSUMER INCENTIVES
THE SELECTION OF MARKETING PROMOTIONS IS
GUIDED BY THE TARGET MARKET/ SALES TARGET
AND RESOURCES AVAILABLE.
===============================================
OUTLINE FOR A MARKETING PLAN
1.EXECUTIVE SUMMARY
2.SITUATION ANALYSIS--MARKET ANALYSIS
-market needs
-market trends
-market potential and growth
-market characteristics
-market segments
etc
3.SITUATION ANALYSIS--COMPANY ANALYSIS
-strengths
-weaknesses
4.BUSINESS ENVIRONMENT
-political
-economic
-social
-technology
-opportunities
-threats
-competition
-services
-keys to success
-critical issues
-channels
5.MARKETING STRATEGIES
-marketing objectives
-financial objectives
-target marketing
-positioning
-marketing strategy
6.MARKETING MIX
-products
-pricing
-promotion
-distribution
-channels
-marketing research
7. SALES PLANS
8.FINANCE
-sales forecast
-expense forecast
-contribution margin.
9.IMPLEMENTATION PLANS
-milestones
-time schedule
10.MARKETING / SALES ORGANIZATION
11. CONTROL SYSTEM
-time schedule
-action plan.
12.CONTINGENCY PLANNING.
HOPE THIS IS USEFUL TO YOU
REGARDS
LEO LINGHAM
From India, Mumbai
Dear Sir,
Thx for the exhaustive reply.Basically, i am a pharmacy student and wanna do management after my graduation.But i have no knowledge of management as of now.The project is a part of a scholarship programme.If i get it right i ll get the scholarship.
But i didn't know that there are so many elements involved.Please tell me from where i can get it done(Any site or any person.)I think i need the actual plan rather than the general plan.Please dont take me wrong but i need some concrete planning coz i dont have the data also.e.g if i have to prepare the SWOT analysis of scope of Generic erythropoietin in turkey, how to go about it.Also pl. explain what did you mean by ;
Scope of product line
A broad product or service line allows customers to saving them time and effort. It may also allow economies of scale that can benefit customers. A narrower product line may allow more depth of product, perhaps including more alternatives for the same product type. It may be coupled with more in-depth expertise.
with warm regards, Punjabi
From India, Mumbai
Thx for the exhaustive reply.Basically, i am a pharmacy student and wanna do management after my graduation.But i have no knowledge of management as of now.The project is a part of a scholarship programme.If i get it right i ll get the scholarship.
But i didn't know that there are so many elements involved.Please tell me from where i can get it done(Any site or any person.)I think i need the actual plan rather than the general plan.Please dont take me wrong but i need some concrete planning coz i dont have the data also.e.g if i have to prepare the SWOT analysis of scope of Generic erythropoietin in turkey, how to go about it.Also pl. explain what did you mean by ;
Scope of product line
A broad product or service line allows customers to saving them time and effort. It may also allow economies of scale that can benefit customers. A narrower product line may allow more depth of product, perhaps including more alternatives for the same product type. It may be coupled with more in-depth expertise.
with warm regards, Punjabi
From India, Mumbai
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Market Strategies & Plan.ppt
Business Strategy.doc