What is the weakness of the SWOT? - CiteHR
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what is the weakness of the SWOT?
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The major weakness is that if not undertaken properly it may lead to oversimplification of issues , all the perspectives may not be covered
In SWOT analysis we scan the internal as well as external environment of the Company. During the internal environment scanning the area where you find the company is lacking or the facts with which the company is unable to meet the compititive adavantage is nothing but the weakness of the Company.
Example could be:
for a Mobilephone Company weakness could be--
1. lack of product differentiation
2. Not very user friendly design
3.Not proactively coming out with newer models
4. focus on niche market rather than mass market
this is how i can explain it in brief...hope it ll help out. Correct me if i am wrong..!!!
Thank you
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