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Dear People:
Iam working for a professional training institute.I need your suggestiongs for the promotional activities apart from paper advt.It is more of a educational institute suggest me for the promotional activities.
Priya Rajan

From India, Coimbatore
A new buzz , a mantra which companies, retail , celebrities ----- all swear by . From large Indian firms to the midsized retail outlets that may have existed for half a century and had no brand recall--- all are in dire need of branding . But competition has lead to a new acknowledgement. Marketing is key to survival . Advertising helps in awareness , marketing helps sells goods and services.

Innovative marketing , dealer and franchisee development and management, Visual merchandising, marketing communication through media relation are key to survival . With spiralling cost of advertisement India, fragmentation of media due to explosion in electronic media, the need for cost effective below the line marketing and marketing communication has become all the more relevant.

BTL sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having short duration. It is efficient and cost-effective for targeting a limited and specific group.

Do Neigb

From India, Delhi
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