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Dear Members I’m attaching document titled 'Tracking ROI of Training'. Readers inputs invited for the said document.

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File Type: pdf Tracking-ROI-of-Training-.pdf (120.2 KB, 1143 views)

Thanks for the Doc. You asked for inputs, this is a 2005 Report. At this juncture the headings are relevant and not the data. Pondering, I have to agree that the companies measure the effectiveness of training are still rudimentary at least in India. As a KM person I am interested to know the impact on Business and clients are not ready to spend over and above Training. Please update.
The Bersin report is quite dated; however, the figures they give on the percentage of organizations that measure learning and impact are consistent with other reports that I have seen.

Yes, we can do more to improve on the 11% of organizations that measure business impact and the 14% that measure job impact. I do question the stated reasons for not measuring impact and training: lack of tools and and lack of formal processes and methodologies. Kirkpatrick’s four level model has been with us now for over forty years and we have had numerous books, survey forms and calculators for a number of years as well.

I think the answer lies more in the lack of resolve of training professionals to get on with the job. In Bersin’s study, nearly two thirds of respondents were waiting for more direction from management. We need to take the lead and learn what it takes to measure learning and business impact. The buck stops with us.

Les Allan
Author: Training Evaluation Toolkit

As long as training is considered as an appendix we have to live with it. I hope training comes into the main stream of management along with measuring and impact study. Please guide us how to forward the proposal in our area. I would like to make it part of our training proposals.
Dvphanindra, I think the trick is to *not* make a big announcement or submit a proposal. Start off simple and easy and then work your way up to more complex evaluations.

If you are not already doing Kirkpatrick Level 1 evalutions, start there. That starts to get participants and managers used to evaluation. With this evaluation, ask participants how they will use their new knowledge and skills back on the job.

Next, implement some simple assessments to evaluate how well people are learning the skills (Kirkpatrick Level 2). Doing this reinforces the message that training is for a purpose. There is no point doing an ROI study if you can’t be sure that people have learned.

Next, start on a Level 3 evalaution using survey forms to see how much people are changing their behavior back on the job. You can survey participants and their managers. This is a critical stage as it reinforces to managers that training is designed and run to have an impact on organizational behavior. You can use this level to do a simple ROI by asking people to quantify the impact of the changed behavior on the organization. How much time was saved, how much was rework minimized, how much less materials were used, and so on? Then you can convert these estimates into monetary values.

See how you can springboard a Level 3 evalaution into a Level 4 (Results) evaluation and even into an ROI evaluation? Start slowly and surely and advance one step and a time. Needless to say, your programs should have a robust Training Needs Analysis lying behind it. Without a clear idea on what the organizational objectives are, in measurable terms, your ROI study will be a waste of time. I say a lot more in my book, Training Evaluation Toolkit. You can download the introductory chapter for free at http://www.businessperform.com/Train...lkit-Intro.pdf

I wish you the best with your evaluation.

Les Allan
Author: Training Evaluation Toolkit

Hello Les,
I conduct leadership training. However, I am finding it quiet challenging to reach the ROI step.
I am unsure why I cannot download this book online. I am unable to get the print copy in India. Can I get the E Book and not wait for the delivery?
Would you be kind to guide me as to how I can start with the ROI module?
Thank you

Hello Preeti,

Yes, you can download my book Training Evaluation Toolkit online as soon as payment is confirmed. If you are having trouble downloading, contact us via http://www.businessperform.com/html/contact_us.html and let us know where you are getting stuck. Thank you for your interest.

Les Allan
Business Performance Pty Ltd

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