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Hi Prem, This is really nice . If some one has not read the book it is a nice way to share Shiv Khera’s inputs like this. Keep posting good things. Cheers Archna
Hi Prem,
Really a nice attachment. I haven't read this book, but i liked to read this book. Thanks for posting such a nice book.
Hope you will keep posting good things always.
with regards
RK Sinha

This is one of my favorites ... Good to see this here ... Thanx for sharing. Regards Elamurugu
(No need To download) Easy to read Version


Winners don't do different things.

They do things Differently.




Success doesn't mean the absence of failures; it means the attainment of ultimate

objectives. It means winning the war, not every battle.

Edwin C. Bliss

You have met people who literally wander through life. They simply accept whatever fate

brings them. A few may succeed by accident, but most suffer through a lifetime of

frustration and unhappiness.

This book is not for them. They have neither the determination to succeed nor the

willingness to devote the time and effort necessary to achieve success.

This book is for you. The simple fact that you are reading this book indicates you want to

live a richer, more fulfilling life than you have now.

This book can enable you to do that.


In one sense, this book is a construction manual. It describes the tools you will need for

success, and offers blueprints to help you build a successful and rewarding life.

In a second, sense, it is a cookbook. It lists the ingredients the principles you will need to

follow to become successful and gives you the recipe for mixing them in the correct


But, above all, this is a guidebook a step by step, how to book that will take you from

dreaming about success to unlocking your potential for success.


This book will help you establish new goals, develop a new sense of purpose, and

generate new ideas about yourself and your future. It will enable you, as the title

suggests, to guarantee yourself a lifetime of success.

But the concepts in this book cannot be absorbed by casual browsing or by gulping the

whole book down in one reading. It should be read slowly and carefully, one chapter at a

time. Don't move on to the next chapter until you are sure you understand every concept

in the previous chapter.

Use this as a workbook. Write marginal notes to yourself. Use a highlighter as you read

and mark those words or sentences or paragraphs that seem vital, or especially

applicable to you.

As you read, discuss the concepts in each chapter with your spouse or partner, or with a

close friend. A second (and hopefully frank) opinion from someone who knows your

strengths and weaknesses can be especially helpful.


One of the purposes of this book is to help you create an Action Plan for the rest of your

life. If you have never created an Action Plan, it defines three things:

1. What you want to achieve

2. How you expect to achieve it

3. When you plan to achieve it

As you read this book, keep a notebook handy, divided into three sections: your goals,

the stages in which you plan to reach them, and your timetable for success.

By the time you finish reading this book, your notebook will be the foundation on which

you can build your new life.

The principles in this book are universal. They are applicable in any situation,

organization, or country. As Plato said, "Truths are eternal."

Throughout the book I have used masculine gender, only for the purpose of ease in

writing. The principles apply to both genders and are based on the premise that most

people fail not because of lack of ability or intelligence but because of lack of desire,

direction, dedication, and discipline.


Any accomplishment requires the effort of many people and this work is no different. I

thank my daughters and especially my wife, whose patience and support was

instrumental in accomplishing this task. I thank my staff whose diligent effort made this

publication possible.

Many examples, stories, anecdotes are the result of a collection from various sources,

such as newspapers, magazines, other speakers, and seminar participants, over the last

25 years. Unfortunately, sources were not always noted or available; hence, it became

impractical to provide an accurate acknowledgement. Regardless of the source, I wish to

express my gratitude to those who may have contributed to this work, even though


Every effort has been made to give credit where it is due for the material contained

herein. If inadvertently we have omitted giving credit, future publications will give due

credit to those that are brought to the author's attention.

Grateful acknowledgement is made to the following for permission to use copyrighted


The Best of ... Bits & Pieces, copyright 1994. Reprinted by permission. The Economics

Press, Inc.,12 Daniel Road, Fairfield, NJ 070042565, USA. Tel: (+1 973) 2271224, Fax:

(+1 973) 2279742, e-mail: , Web-site: http:/ /





Building a positive attitude

Chapter 2 SUCCESS

Winning strategies


Motivating yourself and others every day


Building positive self-esteem and image


Building a pleasing personality


Forming positive habits and character


Setting and achieving your goals


Doing the right thing for the right reason





Building a positive attitude

There was a man who made a living selling balloons at a fair. He had all colors of

balloons, including red, yellow, blue, and green. Whenever business was slow, he would

release a helium-filled balloon into the air and when the children saw it go up, they all

wanted to buy one. They would come up to him, buy a balloon, and his sales would go up

again. He continued this process all day. One day, he felt someone tugging at his jacket.

He turned around and saw a little boy who asked, "If you release a black balloon, would

that also fly?" Moved by the boy's concern, the man replied with empathy, "Son, it is not

the color of the balloon, it is what is inside that makes it go up."

The same thing applies to our lives. It is what is inside that counts. The thing inside of us

that makes us go up is our attitude.

Have you ever wondered why some individuals, organizations, or countries are more

successful than others?

It is not a secret. These people simply think and act more effectively. They have learned

how to do so by investing in the most valuable asset--people. I believe that the success

of an individual, organization or country, depends on the quality of their people.

I have spoken to executives in major corporations all over the world and asked one

question: "If you had a magic wand and there was one thing you would want changed,

that would give you a cutting edge in the marketplace resulting in increased productivity

and profits, what would that be?" The answer was unanimous. They all said that if people

had better attitudes, they'd be better team players, and it'd cut down waste, improve

loyalty and, in general, make their company a great place to work.

William James of Harvard University said, "The greatest discovery of my generation is

that human beings can alter their lives by altering their attitudes of mind."

Experience has shown that human resources is the most valuable asset of any business.

It is more valuable than capital or equipment. Unfortunately, it is also the most wasted.

People can be your biggest asset or your biggest liability.


Having been exposed to a number of training programs, such as customer service,

selling skills, and strategic planning, I have come to the conclusion that all these are

great programs with one major challenge: None of them works unless they have the right

foundation, and the right foundation is TQP. What is TQP? TQP is Total Quality People--

people with character, integrity, good values, and a positive attitude.

Don't get me wrong. You do need all the other programs, but they will only work when

you have the right foundation, and the foundation is TQP. For example, some customer

service programs teach participants to say "please," and "thank-you," give smiles and

handshakes. But how long can a person keep on a fake smile if he does not have the

desire to serve? Besides, people can see through him. And if the smile is not sincere, it is

irritating. My point is, there has to be substance over form, not form over substance.

Without a doubt, one does need to remember "please" and "thank-you," the smiles,

they are very important. But keep in mind that they come a lot easier when accompanied

by a desire to serve.

Someone once approached Blaise Pascal, the famous French philosopher and said, "If I

had your brains, I would be a better person." Pascal replied, "Be a better person and you

will have my brains."

The Calgary Tower stands at 190.8 meters. The total weight of the tower is 10,884 tons,

of which 6,349 tons is below ground (approximately 60%). This shows that some of the

greatest buildings have the strongest foundations. Just like a great building stands on a

strong foundation, so does success. And the foundation of success is attitude.


A study attributed to Harvard University found that when a person gets a job, 85% of the

time it is because of their attitude, and only 15% of the time because of how smart they

are and how many facts and figures they know. Surprisingly, almost 100% of education

dollars go to teach facts and figures which account for only 15% of success in work!

This book is all about that 85% of success. Attitude is the most important word in the

English language. It applies to every sphere of life, including one's personal and

professional life. Can an executive be a good executive without a good attitude? Can a

student be a good student without a good attitude? Can a parent, teacher, salesman,

employer, employee be good in their roles without a good attitude?

The foundation of success regardless of your chosen field, is attitude.

If attitude is such a critical factor in success, shouldn't you examine your attitude toward

life and ask how your attitude will affect your goals?


There was a farmer in Africa who was happy and content. He was happy because he

was content. He was content because he was happy. One day a wise man came to him

and told him about the glory of diamonds and the power that goes along with them. The

wise man said, "If you had a diamond the size of your thumb, you could have your own

city. If you had a diamond the size of your fist, you could probably own your own

country." And then he went away. That night the farmer couldn't sleep. He was unhappy

and he was discontent. He was unhappy because he was discontent and discontent

because he was unhappy.

The next morning he made arrangements to sell off his farm, took care of his family and

went in search of diamonds. He looked all over Africa and couldn't find any. He looked all

through Europe and couldn't find any. When he got to Spain, he was emotionally,

physically and financially broke. He got so disheartened that he threw himself into the

Barcelona River and committed suicide.

Back home, the person who had bought his farm was watering the camels at a stream

that ran through the farm. Across the stream, the rays of the morning sun hit a stone and

made it sparkle like a rainbow. He thought it would look good on the mantle piece. He

picked up the stone and put it in the living room. That afternoon the wise man came and

saw the stone sparkling. He asked, "Is Hafiz back?" The new owner said, "No, why do

you ask?" The wise man said, "Because that is a diamond. I recognize one when I see

one." The man said, no, that's just a stone I picked up from the stream. Come, I'll show

you. There are many more." They went and picked some samples and sent them for

analysis. Sure enough, the stones were diamonds. They found that the farm was indeed

covered with acres and acres of diamonds.*

What is the moral of this story?

There are five morals:

1. When our attitude is right, we realize that we are all walking on acres and acres of


Attributed to Dr Russel Conwell .

Opportunity is always under our feet. We don't have to go anywhere. All we need

to do is recognize it.

2. The grass on the other side always looks greener.

3. While we are dyeing the grass on the other side, there are others who are dyeing the

grass on our side. They would be happy to trade places with us.

4. When people don't know how to recognize opportunity, they complain of noise when it


5. The same opportunity never knocks twice. The next one may be better or worse, but it

is never the same one.


We all know the story of David and Goliath. There was a giant who was bullying and

harassing the children in the village. One day, a 17-year-old shepherd boy came to visit

his brothers and asked, "Why don't you stand up and fight the giant?" The brothers were

terrified and they replied, "Don't you see he is too big to hit?" But David said, "No, he is

not too big to hit, he is too big to miss." The rest is history. We all know what happened.

David killed the giant with a sling. Same giant, different perception.

Our attitude determines how we look at a setback. To a positive thinker, it can be a

stepping stone to success. To a negative thinker, it can be a stumbling block.

Great organizations are not measured by wages and working conditions, they are

measured by feelings, attitudes and relationships.

When employees say, "I can't do it," there are two possible meanings. Are they saying

they don't know how to or they don't want to? If they don't know how to, that is a training

issue. If they are saying they don't want to,

it may be an attitude issue (they don't care) or a values issue (they believe they should

not do it).


I believe in the holistic approach. We are not an arm and a leg, but a complete human

being. The whole person goes to work and the whole person comes home. We take

family problems to work and work problems to the family. What happens when we take

family problems to work? Our stress level goes up and productivity comes down.

Similarly, work and social problems have an impact on every aspect of our lives.

Take any one of those items and extrapolate it into sophisticated adult terms and apply it

to your family life or your work or your government or your world and it holds true and

clear and firm.


Are we born with attitudes or do we develop them as we mature? What are the factors

that form our attitudes?

If you have a negative outlook on life because of your environment, can you change your

attitude? Most of our attitude is shaped during our formative years.

There are primarily three factors that determine our attitude. They are:

1. environment

2. experience

3. education

These are called the triple Es of attitude. Let's evaluate each of the factors individually.

1. Environment

Environment consists of the following:

Home: positive or negative influences

School: peer pressure

Work: supportive or over critical supervisor

Media: television, newspapers, magazines, radio, movies

Cultural background

Religious background

Traditions and beliefs

Social environment

Political environment

All of these environments create a culture. Every place be it a home, organization or a

country has a culture.

Have you noticed that sometimes you go to a store and you find the salesperson polite,

the supervisor, manager and owner polite as well? Yet you go to another shop and you

find everyone rude and discourteous.

You go to a home and you find the kids and parents well-behaved, courteous and

considerate. You go to another home where everyone is fighting like cats and dogs.

In countries where the government and political environment is honest, generally you will

find that the people are honest, law abiding and helpful. And the reverse is true too. In a

corrupt environment, an honest person has a tough time. Whereas in an honest

environment, the corrupt one has a tough time.

In a positive environment, a marginal performer's output goes up. In a negative

environment, a good performer's output goes down.

Culture in any place always goes top down, never bottom up. We need to step back and

look at what kind of environment we have created for ourselves and those around us. It is

tough to expect positive behavior in a negative environment. Where lawlessness

becomes the law, honest citizens become cheats, crooks and thieves.

Isn't it time to evaluate the environment that we are in or we have created for others?

2. Experiences

Our behavior changes according to our experiences with people and events in our life. If

we have a positive experience with a person, our attitude toward him becomes positive

and vice versa.

3. Education

I refer to both formal and informal education, not just academic qualifications. Knowledge

strategically applied translates into wisdom, ensuring success. I talk of education in the

broader sense. It makes the role of the ; educator vital. A teacher affects eternity. The

ripple effect is immeasurable.

We are drowning in information but starving for knowledge and wisdom. Education ought

to teach us not only how to make a living but also how to live.


Just like an absence of ill health does not equal good health, an absence of negativity

alone does not make a person positive.

People with positive attitudes have certain personality traits that are easy to recognize.

They are caring, confident, patient, and humble. They have high expectations of

themselves and others. They anticipate positive outcomes. A person with a positive

attitude is like a fruit of all seasons. He is always welcome.


These are many and easy to see. But what is easy to see is also easy to miss. To

mention a few, a positive attitude

increases productivity

fosters teamwork

solves problems

improves quality

makes for congenial atmosphere

breeds loyalty

increases profits

fosters better relationships with employers, employees, and customers

reduces stress

helps a person become a contributing member of society and an asset to their


makes for a pleasing personality


Our life is an obstacle course and we become our own biggest obstacle by having a

negative attitude. People with a negative attitude have a hard time keeping friendships,

jobs, marriage and relationships. Their attitude leads to



a purposeless life

ill health

high stress level for themselves and others

They create a negative environment at home and work and become a liability to society.

They also pass on their negative behavior to others around them and to future




Human nature generally resists change. Change is uncomfortable. Regardless of its

positive or negative effect, change can be stressful. Sometimes we get so comfortable

with our negativity that even when the change is for the positive, we don't want to accept

it. We stay with the negative.

Charles Dickens wrote about a prisoner who stayed for many years in a dungeon. After

serving his sentence, he got his freedom. He was brought out from his cell into the bright

daylight of the open world. This man looked all around and after a few moments was so

uncomfortable with his newly acquired freedom that he asked to be brought back to his

cell into confinement. To him, the dungeon, the chains and the darkness were more

secure and comfortable than accepting the change of freedom and the open world.


During childhood, we form attitudes that last a lifetime. Undoubtedly, it would be a lot

easier and better to have acquired a positive attitude during our formative years. Does

that mean if we acquire a negative attitude, whether by design or by default, we are stuck

with it? Of course not. Can we change? Yes. Is it easy? Absolutely not.

How do you build and maintain a positive attitude?

Become aware of the principles that build a positive attitude

Desire to be positive

Cultivate the discipline and dedication to practice those principles

As adults, regardless of our environment, education and experience, who is responsible

for our attitude?

We are. We have to accept responsibility some time in our lives. We blame everyone and

everything but ourselves. It is up to us to choose our attitude every morning. As adults,

we need to accept responsibility for our behavior and actions.

People with negative attitudes will blame the whole world, their parents, teachers,

spouse, the economy and the government for their failures.

You have to get away from the past. Dust yourself off, get back into the mainstream. Put

your dreams together and move forward. Thinking of the positive things that are true,

honest and good, will put us in a positive state of mind.

If we want to build and maintain a positive attitude, we need to consciously practice the

following steps:

Step 1: Change Focus, Look for the Positive

We need to become good finders. We need to focus on the positive in life. Let's start

looking for what is right in a person or situation instead of looking for what is wrong.

Because of our conditioning, we are so attuned to finding fault and looking for what is

wrong that we forget to see the positive picture.

Even in paradise, fault finders will find faults. Most people find what they are looking for.

If they are looking for friendship, happiness and the positive, that is what they get. If they

are looking for fights or indifference, then that is what they get. Caution looking for the

positive does not mean overlooking faults.


As a young Scots boy, Andrew Carnegie came to America and started doing odd jobs.

He ended up as one of the largest steel manufacturers in the United States.

At one time he had 43 millionaires working for him. Several decades ago, a million dollars

used to be a lot of money; even today it is a lot of money. Someone asked Mr. Carnegie

how he dealt with people? Andrew Carnegie replied, "Dealing with people is like digging

gold: When you go digging for an ounce of gold, you have to move tons of dirt to get an

ounce of gold. But when you go digging, you don't go looking for the dirt, you go looking

for the gold."

What is your focus? Become a digger for gold. If you are looking for what is wrong with

people or with things, you will find many. What are you looking for? Andrew Carnegie's

reply has a very important message. There is something positive in every person and

every situation. Sometimes we have to dig deep to look for the positive because it may

not be apparent. Besides, we are so used to looking for what is wrong with other people

and situations, we forget to see what is right. Someone once said that even a stopped

clock is right twice a day.

Remember when you go looking for gold, you have to move tons of dirt to get to an

ounce of gold. But when you go looking, you don't go looking for the dirt, you go looking

for the gold.

Negative People will Always Criticize

Some people criticize no matter what. It does not matter which side you are on, they are

always on the other side. They have made a career out of criticizing. They are "career

critics." They criticize as if they will win a prize at a contest. They will find fault with every

person and every situation. You will find people like this in every home, family, office.

They go around finding fault and telling everybody how bad things are and blaming the

whole world for their problems. We have a name for these people. They are called

energy suckers. They will go to the cafeteria and drown themselves in 20 cups of tea and

coffee and smoke to their hearts' content with one excuse: they are trying to relax. All

that they are doing is causing more tension for themselves and for others around them.

They spread negative messages like a plague and create an environment conducive to

negative results.

Robert Fulton invented the steamboat. On the banks of the Hudson River he was

displaying his new invention. The pessimists and the skeptics were gathered around to

observe. They commented that it would never start. Lo and behold, it did. As it made its

way down the river, the pessimists who said it would never go, started shouting that it

would never stop. What an attitude!


There was a hunter who bought a bird dog, the only one of its kind in the world. That

could walk on water . He couldn't believe his eyes when he saw this miracle. At the

same time, he was very pleased that he could show off his new acquisition to his friends.

He invited a friend to go duck hunting. After some time, they shot a few ducks and the

man ordered his dog to run and fetch the birds. All day-long, the dog ran on water and

kept fetching the birds. The owner was expecting a comment or a compliment about his

amazing dog, but never got one. As they were returning home, he asked his friend if he

had noticed anything unusual about his dog. The friend replied, "Yes, in fact, I did notice

something unusual. Your dog can't swim."

Some people always look at the negative side. Who is pessimist? Pessimists

are unhappy when they have no troubles to speak

feel bad when they feel good, for fear they will feel worse when they feel better

spend most of their life at complaint counters

always turn out the lights to see how dark it is

are always looking for cracks in the mirror of life

stop sleeping in bed when they hear that more people die in bed than anywhere else

cannot enjoy their health because they think they may be sick tomorrow

not only expect the worst but make the worst of whatever happens

don't see the doughnut, only the hole

believe that the sun shines only to cast shadows

forget their blessings and count their troubles

know that hard work never hurts anyone but believe "why take a chance?"

Who is an optimist? It is well described by the following:

Be so strong that nothing can disturb your peace of mind.

Talk health, happiness, and prosperity to every person you meet.

Make all your friends feel there is something in them.

Look at the sunny side of everything.

Think only of the best, work only for the best, and expect only the best.

Be as enthusiastic about the success of others as you are about your own.

Forget the mistakes of the past and press on to the greater achievements of the future.

Give everyone a smile.

Spend so much time improving yourself that you have no time left to criticize others.

Be too big for worry and too noble for anger.*

Step 2: Make a Habit of Doing It Now

We have all procrastinated at some time in our lives. I know I have, only to have

regretted it later. Procrastination leads to a negative attitude. The habit of procrastination

fatigues you more than the effort it takes to do it.

A completed task is fulfilling and energizing; an incomplete task drains energy like a leak

from a tank.

If you want to build and maintain a positive attitude, get into the habit of living in the

present and doing it now.

He slept beneath the moon

He basked beneath the sun

He lived a life of going to do

and died with nothing done.

--James Albery

When I Become a Big Boy

This is like the little boy who says when I become a big boy, I will do this and this and I

will be happy. And when he becomes a big boy he says, when I finish college and do this

and this and I will be happy. And when he finishes college he says when I get my first job

and do this and this I will be happy. And when he gets his first job he says when I get

married and do this and this and then I will be happy. And when he gets married he says

when the kids get out of school and I do this and this I will be I happy. And when the kids

get out of school, he says when I retire and do this and this, I will be happy. And when he

retires what does he see? He sees life has just gone by in front of his eyes.

* "Creed for Optimists" by Christian D. Larsen, in The Best of ... Bits Pieces, Economics

Press, Fairfield, NJ, 1994, p. 3.

Some people practice procrastination by hiding behind high sounding words, saying "I'm

analyzing" and six months later they are still analyzing. What they don't realize is that

they are suffering from a disease called, "Paralysis of Analysis" and they will never


Then there is another breed of people who procrastinate by saying "I'm getting ready"

and a month later they are still getting ready and six months later they are still getting

ready. What they don't realize is they are suffering from a disease called "Excusitis."

They keep making excuses.

Life is not a dress rehearsal. I don't care what philosophy you believe in--we have got

only one shot at this game called life. The stakes are too high. The stakes are the future


What time is it and where are we? The answer is now and we are here. Let's make the

best of now and utilize the present to the fullest. The message is not that we don't need

to plan for the future. The message is that we do need to plan for the future. If we utilize

our present to its fullest, we are sowing the seeds for a better future automatically, aren't


If you want to build a positive attitude, learn the phrase, "do it now" and stop the habit of


The saddest words in life are:

"It might have been."

"I should have."

"I could have."

"I wish I had."

"If only I had given a little extra."

Never leave till tomorrow which you can do today.

--Benjamin Franklin

I am sure all winners wanted to be procrastinators but never got around to it.

When people say, "I will do it one of these days," you can be sure it means none of these


Some people keep waiting for all lights to turn green before they leave home. That will

never happen and they fail even before they start. That is sad.

Stop procrastinating: Isn't it time that we put off putting things off?

Step 3: Develop an Attitude of Gratitude

Count your blessings, not your troubles. Take time to smell the roses. It is not uncommon

to hear that someone, because of an accident or illness, became blind or paralyzed but

won a million dollars in settlement. How many of us would like to trade places with that

person? Not many. We are so focused on complaining about things we don't have that

we lose sight of the things we have. There is a lot to be thankful for.

When I say count your blessings, not your troubles, the message is not to become

complacent. If complacence was the message you got, then I would be guilty of faulty

communication and you of selective listening.

To give you an example of selective listening, let me share with you a story I heard about

a medical doctor who was invited as a guest speaker to address a group of alcoholics.

He wanted to make a demonstration that would be powerful enough to make people

realize that alcohol was injurious to their health. He had two containers, one with pure

distilled water and one with pure alcohol. He put an earthworm into the distilled water and

it swam beautifully and came up to the top. He put another earthworm into the alcohol

and it disintegrated in front of everyone's eyes. He wanted to prove that this was what

alcohol did to the insides of our body. He asked the group what the moral of the story

was and one person from behind said, "If you drink alcohol you won't have worms in your

stomach." Was that the message? Of course not. That was selective listening--we hear

what we want to hear and not what is being said.

Many of our blessings are hidden treasures--count your blessings and not your troubles.

Step 4: Get into a Continuous Education Program

Let's get some myths out of the way. It is a general belief that we get educated in schools

and colleges. I run seminars in many different countries and ask my audiences all the

time, "Do we really get educated in schools and colleges?" Generally, there is a

consensus that some do but most don't. We receive a lot of information in schools and

colleges. Don't get me wrong. We do need information to be educated. But we need to

know the true meaning of education.

Intellectual education influences the head and values based education influences the

heart. In fact, education that does not train the heart can be dangerous. If we want to

build character in our offices, homes and society, we must achieve a minimum level of

moral and ethical literacy. Education that builds fundamental traits of character--such as

honesty, compassion, courage, persistence and responsibility--is absolutely essential.

We don't need more academic education; we need more values education. I would stress

that a person who is morally educated will be a lot better equipped to move up in life or

succeed than a morally bankrupt person with excellent academic qualifications.

Character building and teaching values and ethics come in the formative years because

a child is not born with this knowledge.

Education Without Values

True education is training of both the head and the heart. An uneducated thief may steal

from the freight car but an educated one may steal the entire railroad.

Universities are turning out highly skilled barbarians because we don't provide a

framework of values to young people, who more and more are searching for it.

--Steven Muller, President, Johns Hopkins University

We need to compete for knowledge and wisdom, not for grades. Knowledge is piling up

facts, wisdom is simplifying it. One could have good grades and a degree without

learning much. The most important thing one can learn is to "learn to learn." People

confuse education with the ability to memorize facts. Education of the mind without

morals creates a menace to society.


There is a story about a man who sold hot dogs by the roadside. He was illiterate, so he

never read newspapers . He was hard of hearing, so he never listened to the radio. His

eyes were weak, so he never watched television. But enthusiastically, he sold lots of hot

dogs. His sales and profit went up. He ordered more meat and got himself a bigger and a

better stove. As his business was growing, the son, who had recently graduated from

college, joined his father.

Then something strange happened. The son asked, "Dad, aren't you aware of the great

recession that is coming our way?" The father replied, "No, but tell me about it." The son

said, "The international situation is terrible. The domestic is even worse. We should be

prepared for the coming bad time." The man thought that since his son had been to

college, read the papers, and listened to the radio, he ought to know and his advice

should not be taken lightly. So the next day, the father cut down his order for the meat

and buns, took down the sign and was no longer enthusiastic. Very soon, fewer and

fewer people bothered to stop at his hot dog stand. And his sales started coming down

rapidly. The father said to his son, "Son, you were right. We are in the middle of a

recession. I am glad you warned me ahead of time."

What is the moral of the story?

1. Many times we confuse intelligence with good judgment.

2. A person may have high intelligence but poor judgment.

3. Choose your advisers carefully and use your judgment.

4. A person can and will be successful with or without formal education if they have the 5







5. The tragedy is that there are many walking encyclopedias who are living failures.

Intelligence is quickness to leam. Ability is the skill to apply what is learned. Competence

is the ability and the desire to apply what is learned. Desire is the attitude that makes a

skillful person competent. Many skillful people are incompetent. Ability without the right

attitude is wasted.

The first duty of a university is to teach wisdom, not trade; character, not technicalities.

--Winston Churchill


Whom, then, do I call educated?

First, those who manage well the circumstances which they encounter day by day; and

those who can judge situations appropriately as they arise and rarely miss the suitable

course of action.

Next, those who are honorable in their dealings with all men, bearing easily what is

unpleasant or offensive in others, and being as reasonable with their associates as is

humanly possible.

Furthermore, those who hold their pleasures always under control and are not unduly

overcome by their misfortunes, bearing up under them bravely and in a manner worthy of

our common nature.

Most important of all, those who are not spoiled by their successes, who do not desert

their true selves, but hold their ground steadfastly as wise and sober-minded men,

rejoicing no more in the good things that have come to them through chance than in

those which through their own nature and intelligence are theirs since birth.

Those who have a character which is in accord, not with one of these things, but with all

of them these are educated--possessed of all the virtues.

--Socrates (47~399 B.C.)

In a nutshell, educated persons are those who can choose wisely and courageously

under any circumstances. If they have the ability to choose between wisdom and

foolishness, between good and bad, between virtuousness and vulgarities, regardless of

the academic degrees they have, then they are educated.

An expert is someone who knows all the answers if you ask the right questions.

What is a Broad-Based Education?

, Some animals in a forest decided to start a school. The students included a bird, a

squirrel, a fish, a dog , a rabbit & a mentally retarded eel. A board was formed and it was

decided that flying, tree climbing, swimming, and burrowing would be part of the

curriculum in order to give a broad-based education. All animals were required to take all


The bird was excellent at flying and was getting A's but when it came to burrowing, it kept

breaking its beak and wings and started failing. Pretty soon, it started making C's in flying

and of course in tree climbing and swimming it was getting F's. The squirrel was great at

tree climbing and was getting A's, but was failing in swimming. The fish was the best

swimmer but couldn't get out of the water and got F's in everything else. The dog didn't

join the school, stopped paying taxes and kept fighting with the administration to include

barking as part of the curriculum. The rabbit got A's in burrowing but tree climbing was a

real problem. It kept falling and landing on its head, suffered brain damage, and soon

couldn't even burrow properly and got C's in that too.

The mentally retarded eel, who did everything half as well became the valedictorian of

the class. The board was happy because everybody was getting a broad-based


What a broad-based education really means is that the student is prepared for life,

without losing their areas of specialization or competence.

We are All Gifted with Some Strengths

The small size of the hummingbird, weighing only a tenth of an ounce, gives it the

flexibility to perform complicated maneuvers, such as beating its wings 75 times a

second. This enables the hummingbird to drink nectar from flowers while hovering but it

cannot soar, glide or hop. The ostrich, at 300 pounds, is the largest bird but it can't fly.

However, its legs are so strong that it can run at up to 50 miles per hour, taking strides of

12--15 feet.


Illusion of knowledge is not education, but ignorance. Foolish people have a strange kind

of confidence which comes only with ignorance.

Being ignorant is not so much a shame as being unwilling to learn to do things the right


--Benjamin Franklin

There is nothing wrong with ignorance, but making a career out of it is stupidity. Some

people accumulate ignorance and they confuse it with education. Ignorance is not bliss. It

is misery, tragedy, poverty, and sickness. If ignorance were bliss, how come not more

people are happy? If a little knowledge is dangerous, so is a lot of ignorance which leads

to pettiness, fear, dogmatism, egotism, and prejudice. Wisdom is nothing more than

dispelling ignorance.

We live in an information age. It is estimated that the amount of knowledge is doubling

every year. With information so readily available, it is easy to dispel ignorance. It is sad to

see that we are taught everything but the most essential things. We are taught the three

R's (reading, writing, arithmetic), but what good is intellectual education without

understanding human dignity and compassion?

Schools are a fountain of knowledge: some students come to drink , some to sip and

others just to gargle.

Common sense

Education and knowledge without common sense has little meaning. Common sense is

the ability to see things as they are and do them as they ought to be done.

We are born with five senses touch, taste, sight, smell, and hearing. But successful

people have a sixth sense common sense. Common sense is gained in spite of, not

necessarily as a result of, education. The best education without common sense is

worthless. An abundance of common sense is called wisdom.


Jo John, a woodcutter, worked for a company for five years but never got a raise. The

company hired Bill and within a year he got a raise. This caused resentment in John and

he went to his boss to talk about it. The boss said, "You are still cutting the same number

of trees you were cutting five years ago. We are a result-oriented company and would be

happy to give you a raise if your productivity goes up." John went back, started hitting

harder and putting in longer hours but he still wasn't able to cut more trees. He went back

to his boss and told him his dilemma. The boss told John to go talk to Bill. "Maybe there

is something Bill knows that you and l don't." John asked Bill how he managed to cut

more trees. Bill answered, "After every tree l cut, l take a break for two minutes and

sharpen my axe. When was the last time you sharpened your axe?" This question hit

home like a bullet and John got his answer.

My question is, when was the last time you sharpened your axe? Past glory and

education don't do it. We have to continuously sharpen the axe.

Feed Your Mind

Just like our bodies need good food every day, our minds need good thoughts every day.

The key words in the preceding sentence are good food and good thoughts. If we feed

our body with junk food and our mind with bad thoughts, we will have both a sick body

and mind. We need to feed our mind with the pure and the positive to stay on track.

Through constant practice and exposure, we can learn the principles that make a person

successful just like we learn to play basketball.

Knowledge is Power

We hear every day that knowledge is power. Not really. Knowledge is information. It is

potential power and it becomes power only when it is acted upon.

What is the difference between a person who cannot read and a person who can but

does not read? Not a whole lot.

Learning is like eating food. It is not how much you eat that matters, what counts is how

much you digest.

Knowledge is potential power, wisdom is real power.

Education takes many forms, it is not just grades and a degree. It is

cultivating your strength

learning self-discipline


desiring to learn

Our minds, like muscles, stretch or shrink depending on how much or how little we

exercise them.

If you think education is expensive, try ignorance.

--Derek Bok

Continuous positive education leads to positive thinking.

Education is a Reservoir

Positive thinkers are like athletes who, through practice, build an inner reservoir of

stamina that they draw on in competition. If they don't practice, they have nothing to draw


Similarly, positive thinkers regularly build a reserve of positive attitude by constantly

feeding their mind on the pure, the powerful and the positive on a daily basis. They

realize that we are all going to be faced with the negative and if we have the reserve of

positive attitude we will be able to overcome; otherwise the negative will prevail.

Positive thinkers are not fools and they are not going through life with blinders. They are

winners who recognize their limitations, but focus on their strengths. Losers, on the other

hand, recognize their strengths but focus on their weaknesses.

Step 5: Build a Positive Self-Esteem

What is Self-Esteem?

Self-esteem is the way we feel about ourselves. When we feel good within, our

performance goes up, our relationships improve both at home and at work. The world

looks nicer. What is the reason? There is a direct correlation between feeling and


How Do We Build Positive Self-Esteem?

If you want to build positive self-esteem quickly, one of the fastest ways is to do

something for others who cannot repay you in cash or kind.

A few years ago i started volunteering my time to teach attitude and self-esteem

programs to jail inmates. In just a few weeks, I learned more than l had learned in years .

After attending my program for two weeks ;one of the inmates stopped me and said,

"Shiv, l want to talk to you. I'm going to be released from prison in a couple of weeks." l

asked him what he learned through the attitude development program. He thought for a

while and then said that he felt good about himself. l said, "Good doesn't tell me anything.

Tell me specifically what behavior has changed?" l believe that learning has not taken

place unless behavior changes. He told me he read his Bible every day since l started

the program. l then asked him what reading the Bible did to him. He replied that he felt

comfortable with himself and others which he hadn't felt before. l said, "That is nice, but

the bottom line is, what are you going to do when you leave jail?" He told me he was

going to try to be a contributing member of society. Then l asked him the same question

again and he gave me the same answer. For the third time l asked him the same

question What are you going to do when you leave jail?" Obviously, l was looking for a

different answer. At this point, in an angry tone, he said, l am going to be a contributing

member of society." l pointed out to him that there was a world of difference in what he

said then and what he said now. Earlier he had said, l am going to try to be" and now he

said "I am going to be." The difference is the word "try." He got rid of the word trying and

that made sense. Either we do it or we don't. The word "trying" keeps the door open for

him to come back to jail.

Another inmate, who was listening in on our conversation, asked, "Shiv, what do you get

paid to do all this?" l told him that the feeling that l just experienced was worth more than

all the money in the world. He then asked, "Why do you come here?" l said, l come here

for my own selfish reason, and my selfish reason is that l want to make this world a better

place to live." This kind of selfishness is healthy. In a nutshell, what you put into the

system, you always get back, and most times more than you can ever put in. But you

don't put it in with the desire to get something back.

Another inmate said, "What anybody does is their business. When people take drugs, it

is none of your business. Why don't you leave them alone?" l replied, "My friend, even

though l disapprove, l will compromise and accept what you are saying that it is none of

my business. If you can guarantee that when someone takes drugs, and when they get

behind the wheel of a car and have an accident, the only thing they will ever hit is a tree, l

will compromise. But if you cannot guarantee that when they take drugs and have an

accident, then you or your kids or l or my kids could be dead under the wheels, you better

believe it is my business. l have to get this person off the road."

This one phrase, "It is my life, I will do what I want," has done more damage than good.

People choose to ignore the spirit and derive the meaning that is convenient to them.

Such people have tied this phrase to selfishness and I'm sure that was not the intent.

These people forget that we don't live in isolation. What you do affects me and what I do

affects you. We are connected. We have to realize that we are sharing this planet and we

must learn to behave responsibly.

There are two kinds of people in this world--takers and givers. Takers eat well and givers

sleep well. Givers have high self-esteem, a positive attitude, and they serve society. By

serving society, I do not mean a run-of-the-mill pseudo leader-turned-politician who

serves himself by pretending to serve others.

As human beings, we all have the need to receive and take. But a healthy personality

with high self-esteem is one that not only has its need to take but also to give.

A man was washing his new car when his neighbor asked him, "When did you get the

car?" He replied "My brother gave it to me." The neighbor's response was, "I wish l had a

car like that." The man replied, "You should wish to have a brother like that." The

neighbor's wife was listening to the conversation and she interrupted, "I wish I was a

brother like that." What a way to go!

Step 6: Stay Away from Negative Influences

Today's teenagers learn from adult behavior and the media. They face peer pressure.

Peer pressure is not just limited to teenagers, it is also prevalent in adults. It shows a lack

of self-esteem when people do not have the courage to say "No, thank you," and stay

away from negative influences: What are the negative influences?

1. Negative People

An eagle's egg was placed in the nest of a prairie chicken. The egg hatched and the little

eagle grew up thinking it was a prairie chicken. The eagle did what the prairie chickens

did. It scratched in the dirt for seeds. It clucked and cackled. It never flew more than a

few feet because that is what the prairie chickens did. One day he saw an eagle flying

gracefully and majestically in the open sky. He asked the prairie chickens: "What is that

beautiful bird?" The chickens replied, "That is an eagle. He is an outstanding bird, but

you cannot fly like him because you are just a prairie chicken." So the eagle never gave it

a second thought, believing that to be the truth. He lived the life of and died a prairie

chicken, depriving himself of his heritage because of his lack of vision. What a waste! He

was born to win, but was conditioned to lose.

The same thing is true of most people. The unfortunate part of life is as Oliver Wendall

Holmes said, "Most people go to their graves, with music still in them." We don't achieve

excellence because of our own lack of vision.

If you want to soar like an eagle, you have to learn the ways of an eagle. If you associate

with achievers, you will become one. If you associate with thinkers, you will become one.

If you associate with givers, you will become one. If you associate with complainers, you

will become one.

Whenever people succeed in life, petty people will take cracks at them and try to pull

them down. When you refuse to fight petty people, you win. In martial arts, they teach

that when someone takes a crack at you, instead of blocking you should step away.

Why? Even to block you require energy. Why not use it more productively? Similarly, in

order to fight petty people, you have to come down to their level. This is what they want,

because now you are one of them.

Don't let negative people drag you down.

Remember, a person's character is not only judged by the company he or she keeps but

also by the company he or she avoids.

2. Smoking, Drugs and Alcohol

One reason that I don't drink is that I want to know when I am having a good time.

--Lady Astor

Drinking makes a person lose his inhibitions and give exhibitions.

In my travels, I have noticed that in some countries drinking has become a national

pastime. If you don't drink, they look at you as if there is something wrong. Their motto is:

"It doesn't matter how bad your English is, as long as your Scotch is good." If a banker

asked them what their liquid assets are, they would bring two bottles of Scotch.

Drinking and smoking are glamorized today. It all starts with the first time. If you ask

people why they consume alcohol or take drugs, they will give you a host of reasons,

such as: to celebrate; to have fun; to forget problems; to relax; to experiment; to impress

(it is cool to drink); to be fashionable; to mingle; for business purposes.

People want to conform to peer pressure. I am amazed at the way peer pressure

compels with phrases such as: "Aren't you my friend?"; "One for the road"; "One for my


The following poem from an unknown author explains the dilemma of a social drinker well

I've drunk to your

Health in taverns,

I've drunk to your

Health in my home,

I've drunk to your

Health so damn

many times,

That I've almost

ruined my own!

Drinking and driving cost lives. According to Jerry Johnson,* the American Hospital

Association reports that half of all hospital admissions are alcohol-related and according

to the National Safety Council's 1989 Accident Facts Edition, a person is injured in an

alcohol-related crash every 60 seconds.

3. Pornography

Pornography is nothing short of dehumanizing women and children.

The consequences of pornography are that it

dehumanizes women

victimizes children

destroys marriages

encourages sexual violence

makes fun of ethical and moral values

destroys individuals, families, and communities

A woman is raped in the United States every 46 seconds. (National Victim Center/crime

Victims Research and Treatment Center, 1992). Eighty-six percent of rapists admit to

regular use of pornography, with 57 percent admitting imitation of pornography scenes

when committing sex crimes (Dr. William Marshall, 1988).* *

It is sad to see how low some people will stoop to make a buck by making pornography

their business. What about the sick people who buy it?

* ''In his book It's Killing Our Kids, Word Publishing, p. xv.

** From the National Coalition for the Protection of Children and Families, Annual Report,


4. Negative Movies and Television Programs

Today's kids are learning their attitudes and values more from television and movies than

from anywhere else. It is estimated that in the United States, by the time a youngster gets

out of high school, he has watched more than 20,000 hours of television, witnessed

15,000 murders, and watched 100,000 alcohol-related commercials.*

They convey the message that drinking is fun, smoking is glamorous, and drugs are the

"in" thing. No wonder the crime rate is so high!

Soap operas glamorize premarital and extramarital sex. No wonder commitments are

lacking in relationships and divorce rates are high. Impressionable viewers set their

standards and benchmarks based on what they see and hear in the media. And no

matter who it is, we are all impressionable to varying degrees.

5. Profanity

Using profanities show a lack of self-control and discipline.

6. Rock Music

The lyrics of some hit songs are obscene. We can be subconsciously influenced by the

music we hear and the performance we watch.

Step 7: Learn to Like the Things That Need to be Done

Some things need to be done whether we like them or not; for example, mothers caring

for their young. They may not be fun and games, and may even be painful. But if we

learn to like the task, the impossible becomes possible.

Start by doing what is necessary, then what is possible, and suddenly you are doing the


--St. Francis of Assisi

Step 8: Start Your Day with a Positive

Read or listen to something positive first thing in the morning. After a good night's sleep

we are relaxed and our subconscious is receptive. It sets the tone for the day, and puts

us in the right frame of mind to make every day a positive day. In order to bring about

change, we

need to make a conscious effort Andre committed to make positive thoughts and

behavior part of our lives. Practice having positive thoughts and behavior daily until they

become a habit.

William James of Harvard University said, "If you are going to change your life, you need

to start immediately and do it flamboyantly."

* As mentioned in Jerry Johnson's book It's Killing Our Kids, p. xvi.


The Winner is always part of the answer;

The Loser is always part of the problem.

The Winner always has a program;

The Loser always has an excuse.

The Winner says, "Let me do it for you";

The Loser says, "That is not my job."

The Winner sees an answer for every problem;

The Loser sees a problem for every answer.

The Winner says, "It may be difficult but it is possible";

The Loser says, "It may be possible but it is too difficult."

When a Winner makes a mistake, he says, "I was wrong";

When a Loser makes a mistake, he says, "It wasn't my fault."

A Winner makes commitments;

A Loser makes promises.

Winners have dreams;

Losers have schemes.

Winners say, "I must do something";

Losers say, "Something must be done."

Winners are a part of the team;

Losers are apart from the team.

Winners see the gain;

Losers see the pain.

Winners see possibilities;

Losers see problems.

Winners believe in win-win;

Losers believe for them to win someone has to lose.

Winners see the potential;

Losers see the past.

Winners are like a thermostat;

Losers are like thermometers.

Winners choose what they say;

Losers say what they choose.

Winners use hard arguments but soft words;

Losers use soft arguments but hard words.

Winners stand firm on values but compromise on petty things;

Losers stand firm on petty things but compromise on values.

Winners follow the philosophy of empathy: "Don't do to others what you would not

want them to do to you";

Losers follow the philosophy, "Do it to others before they do it to you."

Winners make it happen;

Losers let it happen.

Winners plan and prepare to win.

The key word is preparation.


Let me close this chapter with the eight action steps discussed earlier:

1. Be a good finder.

2. Make a habit of doing it now.

3. Develop an attitude of gratitude.

4. Get into a continuous education program.

5. Build positive self-esteem.

6. Stay away from negative influences.

7. Learn to like the things that need to be done.

8. Start your day with a positive.


1. Write these action steps down on a 3-by-5 index card and read them every day for the

next 21 days.

For the next 30 minutes, answer the following questions.

2. How can you use each step

at home?

at work?


3. Make a list of the things you would like to change about yourself.

4. Then list the benefits to you (and others) of each change.

5. Finally establish a timetable and commit yourself to make the changes.



Wining Strategies

Success is not an accident. It is the result of our attitude and our attitude is a choice.

Hence success is a matter of choice and not chance.

Most crackpots keep waiting for a jackpot. But can that bring success?

A priest was driving by and saw an exceptionally beautiful farm. He stopped his car to

appreciate the bountiful crop. The farmer was riding on his tractor and saw the priest at

the corner. He drove towards the Priest and when he got there the priest said, "God has

blessed you with a beautiful farm. You should be grateful for it. The farmer replied, "Yes,

God has blessed me with a beautiful farm and I am grateful for it, but you should have

seen this farm when God had the whole farm to himself!"

How come one person moves forward with one success after another, and yet some are

still getting ready?

How come one man goes through life crossing one hurdle after another, accomplishing

his goals while another struggles and gets nowhere?

If the answer to these two questions can become part of the curriculum, it could

revolutionize the educational system. The uncommon man seeks opportunity, whereas

the common man seeks security. We need to keep our minds on what we want, not on

what we don't want.


A lot of research has gone into the subject of success and failure. All that we need to do

is learn our lessons from history. When we study the life histories of successful people,

we find that they have certain qualities in common no matter which period of history they

lived in. Success leaves clues and if we identify and adopt the qualities of successful

people, we shall be successful. Similarly, there are characteristics common in all failures.

If we avoid those characteristics, then we shall not be failures. Success is no mystery,

but simply the result of consistently applying some basic principles. The reverse is just as

true: Failure is simply a result of making a few mistakes repeatedly. All of this might

sound too simplistic, but the fact is that most truths are very simple. I'm not saying they

are easy, but they certainly are simple.

To laugh often and love much;

To win the respect of intelligent persons

and the affection of children;

To earn the approval of honest critics

and endure the betrayal of false friends ;

To appreciate beauty;

To find the best in others;

To give off one's self without the

slightest thought of return;

To have accomplished a task, whether

by a healthy child, a rescued soul, a

garden patch, or a redeemed social condition;

To have played and laughed with

Enthusiasm and sung with exaltation;

To know that even one life has breathed

easier because you have lived;

This is to have succeeded.



What makes a person successful? How do we recognize success?

To some people, success might mean wealth. To others, it is recognition, good health,

good family, happiness, satisfaction, and peace of mind. What this really tells us is that

success is subjective. It can mean different things to different people. The definition that I

feel summarizes "success" well is:

Success is the progressive realization of a worthy goal.

Earl Nightingale

Let's look at these definitions carefully.

"Progressive" means that success is a journey, not a destination. We never arrive. After

we reach one goal, we go on to the next and the next and the next.

"Realization" means it is an experience. Outside forces cannot make me feel successful.

I have to feel it within myself. It is internal not external.

"Worthy" refers to our value system. Which way are we heading? Positive or negative?

Worthiness determines the quality of the journey. That is what gives meaning and

fulfillment. Success without fulfillment is empty.

Why? "Goals" are important. Because they give us a sense of direction.

Success does not mean being accepted by everyone. There are some groups I would not

want to be accepted by, out of choice. I would rather be criticized by fools than

appreciated by unsavory characters.

I define success as a manifestation of good luck that results from inspiration, aspiration,

desperation and perspiration; generally in that sequence.

Success and happiness go hand in hand. Success is getting what you want and

happiness is wanting what you get!

Existence alone is not success! It is a lot more!

Do more than exist -- live

Do more than touch -- feel

Do more than look -- observe

Do more than read -- absorb

Do more than hear -- listen

Do more than listen -- understand

John H. Rhodes



Fear of failure success ; lack of self esteem

No plan

Lack of formalized goals

Life changes


Family responsibility

Financial security issues

Lack of focus, being muddled

Giving up vision for promise of money

Doing too much alone


Lack of commitment

Lack of training

Lack of persistence

Lack of priorities


In order to get the winning edge , we need to strive for excellence, not perfection. Striving

for perfection is neurotic; striving for excellence is progress, because there is nothing that

can't be done better or improved.

All that we need is a little edge. The winning horse in the races wins 5-to-1 or 10-to-1. Do

you think he is five or ten times faster than the other horses? Of course not. He may only

be faster by a fraction, by a nose, but the rewards are five or ten times greater.

Is it fair? Who cares? It doesn't matter. Those are the rules of the game. That is the way

the game is played. The same is true in our lives. Successful people are not ten times

smarter than the people who fail. They may be better by a nose, but the rewards are ten

times bigger.

We don't

Dear HR Guru, Really this community give me chance to meet this type of professional. You are great . My vision is just to become like you. Thanks Prem
hi I have a hard copy of the book.Thanks for sharing the soft copy. It is a wonderful book. If possible can you load other books of shiv khera ? regards pujari
Thanks for the book. Khera's book is both educative and enjoyable but misses one critical aspect- aptitude. The book "first, break all the rules" is by HRD experts and a survey of the world's top managers. It should be read alongside Khera's book which has too much on attitude but very little on aptitude- my personal opinion.
Its good that the book is posted in the soft copy, but does anyone understand that it breaks the privacy rules. This site and the person who has post can be sued.
I request all the persons who posts such articles or any books in the electronic form has taken the permission from the author and the publisher to publish on this site and post the permission copy also on this site.
Hardik Mehta

Dear Prem, though U hav helped many, but Mr.Hardik Mehta is correct. B careful. =Lahiri,kolkata.
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