Dear All, Can any one help me with model questionaire for Marketing Executive Selection apart from asking questions like your acheivements in your last career etc... Thanks Anu
From India, Madras
1From India, Madras
GOOD MORNING ANU,
Based on one of your previous communication, you mentioned
your business is S/W e-learning etc
I have designed the marketing questions around that,
but you can always modify , as required.
MARKETING QUESTIONS
1.MARKET
-what is the size of the market in this country, currently.
-what factors influence the market growth.
-what are the trends in the market currently
-what are the needs of the market
-what is the current growth rate
2.MARKET ENVIRONMENT
-what are the opportunities
-how do you see the opportunities
3.COMPETITION
-who are the major competitors
-what are the substitutes available now
4.ISSUES
-what are the positive issues that are existing now
-how would you exploit them
-what are the negative issues
-how would you overcome them
5.KEYS TO SUCCESS
-what are the keys to success
6.CHANNELS
-what channels would you use to market this service
7.MARKETING STRATEGIES
-in general terms, what market strategies would you adopt
8.TARGET MARKET
-who do you think will be our target market.
9.MARKET SEGMENTS
-what market segments would you focus, initially
10. MARKET POSITIONING
-how will you position our service in the current market.
11.MARKETING RESEARCH
-do you think , it is necessary to do a market research
-what will be your approach
12.PROMOTIONAL ACTIVITIES
-what kind of marketing promotional activities would you adopt
13.CUSTOMER SERVICE
-what will be your customer service objective
14.MARKETING BUDGET
-how would you estimate your marketing budget
15.MARKETING COLLATERALS
-what marketing collaterals [ brochure/newsletters/fliers/posters
etc would you lay emphasis on /why.
16. SALES
-how would you prospect new accounts
17. ONLINE MARKETING
-would you use online marketing resources / why-how.
18.COMMUNICATION MIX
-what media mix would you use / why
-what communication mix would you use / why
19.SALES PROCESS
-what sales process is involved in selling our service
20. BUYING PROCESS
-what buying process involved by our customers
-what factors are considered in buying our service.
regards
LEO LINGHAM
From India, Mumbai
Based on one of your previous communication, you mentioned
your business is S/W e-learning etc
I have designed the marketing questions around that,
but you can always modify , as required.
MARKETING QUESTIONS
1.MARKET
-what is the size of the market in this country, currently.
-what factors influence the market growth.
-what are the trends in the market currently
-what are the needs of the market
-what is the current growth rate
2.MARKET ENVIRONMENT
-what are the opportunities
-how do you see the opportunities
3.COMPETITION
-who are the major competitors
-what are the substitutes available now
4.ISSUES
-what are the positive issues that are existing now
-how would you exploit them
-what are the negative issues
-how would you overcome them
5.KEYS TO SUCCESS
-what are the keys to success
6.CHANNELS
-what channels would you use to market this service
7.MARKETING STRATEGIES
-in general terms, what market strategies would you adopt
8.TARGET MARKET
-who do you think will be our target market.
9.MARKET SEGMENTS
-what market segments would you focus, initially
10. MARKET POSITIONING
-how will you position our service in the current market.
11.MARKETING RESEARCH
-do you think , it is necessary to do a market research
-what will be your approach
12.PROMOTIONAL ACTIVITIES
-what kind of marketing promotional activities would you adopt
13.CUSTOMER SERVICE
-what will be your customer service objective
14.MARKETING BUDGET
-how would you estimate your marketing budget
15.MARKETING COLLATERALS
-what marketing collaterals [ brochure/newsletters/fliers/posters
etc would you lay emphasis on /why.
16. SALES
-how would you prospect new accounts
17. ONLINE MARKETING
-would you use online marketing resources / why-how.
18.COMMUNICATION MIX
-what media mix would you use / why
-what communication mix would you use / why
19.SALES PROCESS
-what sales process is involved in selling our service
20. BUYING PROCESS
-what buying process involved by our customers
-what factors are considered in buying our service.
regards
LEO LINGHAM
From India, Mumbai
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Marketing Research Questionnaire[1 ].doc
Questionnaire for executive.xls