You know the popularity of blogs and how it suddenly made people become online publishers.It is a great tool for Recruitment.It is used effectively in many countries.In India too it is getting attention now.It is very cost effective.

www.indiacareerblog.com is one such blog site dedicated to career and career search.
Recriuter Blogs are for employers and blog for jobs is for job seekers.It is all free.

If you are an employer do not put blogs like a job advt. in a career portal.Try to build up image of your company and details of job in good langauage .Person reading should feel to contact you.

If a job seeker do not merely put your CV.But tell more about you that is not available in your CV.Like a story it must be interesting to read.