Hi All,

following are the sample KRAs of various key positions:

HR & Administration:

KRA 1: Recruitment & Selection
Recruitment: Reduce Average time taken to fill vacancies by 15%. Reduce Average cost per recruit by 10%
Selection: Finalize selection in 5 weeks for each individual position

KRA 2: Workplace Management
Labour Turnover: Reduce the labour turnover by 20%
Benchmark total HR costs externally.
Reduction in absenteeism per employees
Increase in employee satisfaction
Talent retention and turnover ratio.

KRA 3: Safety and Health Workplace
Workplace accidents
Reduce workplace accidents by 10%

KRA 4: Building capabilities and organizing learning
Training
All workforces below middle management should receive a minimum of 4 days training.
Maximize induction training. Maximize training workshops
Employees Development
Training needs analysis & Competencies development.

KRA 5: Performance Management
Performance Appraisal
Managing Employees through KRAs
Achieve 100% performance appraisals against total employees.

KRA 6: Reward Management

KRA 7: Effective HR management systems, support & monitoring

KRA 8: Monitoring employee deployment

KRA 9: Compensation and benefits.

KRA 10: Employee Relations
Employee satisfaction index

KRA 11: Statutory Compliance

KRA for Administration:

KRA 1: Records Management

KRA 2: Filing

KRA 3: Administrative Support

KRA 4: Internal Customer relations

KRA 5: Equipment maintenance

KRA 6: Scheduling

KRA 7: Project Support

KRA 8: Safety & Health Management

KRA 9: Vehicle Management

KRA 10: Visitor Protocol

KRAs for Manufacturing /Production:

KRA 1: Delivery
Minimize downtime. Timely completion of jobs.
Meet annual production target as per expected cycle time.

KRA 2: Resource Utilization / Review resource requirements
Maximizing quality of product, efficiency of production and maximize production rates. Compliance of corporate policy norms.
Maximize plant efficiency through teamwork and innovation

KRA 3: Operational costs.
Reduction in operating costs.
Minimize the inventory levels. Minimize the scarp level/wastage reduction. Control overhead expenditure. Stock Control.

KRA 4: Implementation of best manufacturing practices / quality control programmes, newer management techniques such as ISO, TQM, Six Sigma, etc. Application and acceptance of new technology. Shop floor improvements.

KRA 5: Customer Satisfaction

KRA 6: Good working conditions / House keeping / Safety – Health environment. People Management & Labour relations.

KRA 7: Product development.

KRA 8: Preventive maintenance of the plant.

KRA 9: Productivity: Improvement of process. Per Employee productivity increase initiatives.

KRA 10: Record Keeping.


KRAs for MMG (Purchase/Stores):

KRA 1: Reduce on-hand inventory to the lowest feasible levels consistent with customer service objectives. Planning delivery of indigenous and imports items to minimize the inventory cost like casting, fabrication, sub assembly, etc.

KRA 2: Reduce materials costs to the lowest levels consistent with quality objectives. Cost saving budgeting and targeting.

KRA 3: Develop statistical methods to estimate future materials requirements.
Assessing project material requirements and designing purchase schedule.

KRA 4: Purchasing policy and planning.
Development & implementation of key procurement strategies.
Formulating budget for timely procurement of spares & materials.

KRA 5: Outsourcing strategy / development / management

KRA 6: Zero production losses due to material shortages.
Timely delivery of goods at the respective sites.

KRA 7: Stock audit to ensure reconciliation of physical stocks.

KRA 8: Developing & negotiating with suppliers for obtaining timely procurement of materials at favourable commercial items.

KRA 9: Assessment of performance of the vendors.

KRA 10: Logistics operations.

KRA 11: Introducing innovative initiatives in operations.


KRAs for Sales & Marketing:

KRA 1: Order booking & Target achievement
Revenue: Achieve & exceed revenue targets.

KRA 2: Net profitability by various products
Increasing the profit margin of company.
Pricing.

KRA 3: New Customer development / developing new markets
Increase market share from ___% to ____ %.
Increase market penetration from ___% to ____ %.
Increase customer satisfaction from ___% to ____%.
New Business acquisition

KRA 4: Customer service / diversification. Customer retention.
Retrieve customers, which have been lost by the company.

KRA 5: Plan and implement marketing strategy, including advertising and PR.
Monitor and report on market and competitor activities.
Organizing exhibitions and special sales promotion events.
Liaison with design agency for management and implementation of collateral / promotional objectives.
Promotional strategy – Innovative promotional techniques.

KRA 6: Reduce outstanding from x days/months to y days/month.
Reduce bed debts at least Rs._______.

KRA 7: Budget preparation / sales expenditure.

KRA 8: Oversee product marketing.

KRA 9: Territory Management.

KRA 10: Sales forecasting. Market research.

KRA 11: Agency Relations.

KRAs for F&A:

KRA 1: Costing: Cost of production, tooling costs, man hour rate

KRA 2: Recovery of outstanding
Credit control.

KRA 3: Standard Audit policy, Internal Audit.

KRA 4: Preparation / operation of budgets. Revenue / capital budget.

KRA 5: Statutory Company Administration (CS roll)
Statutory books. Regulatory reporting.

KRA 6: Manages the financial performance of each unit.
Funds management, working capital & cash management.
Financial Analysis

KRA 7: Direct and Indirect taxes.

KRA 8: Variance analysis to determine difference between budgeted figures & actual expenditure and implementing corrective actions.

KRA 9: Accounts & Finance: Physical verification and reconciliation of stock. Consolidation of RO / sites accounts in time.

KRA 10: Implementation of ERP systems.

KRA 11: Banking operations

KRA 12: Management Information

KRA 13: Cash flow forecasting

KRA 14: Financial records.

KRAs for Quality:

KRA 1: Minimization of rejection & rework.

KRA 2: Standardization for goods and work inspection.
Inspection activities within the reasonable time frame.

KRA 3: Customer’s acceptance.
Establish quality standards & implementing quality control requirements of the customers.
Complaint handling.

KRA 4: Develop and implement quality management strategy and plans.
Quality related business initiatives like ISO, Six Sigma, OSHAS, etc.
Implementation of quality plan for RM, WIP, FG, etc.
Develop quality plan for new products.

KRA 5: Validation of process, instruments, methods, etc.

KRA 6: Quality assurance for the projects and the manufacturing set up.

KRA 7: Evaluation of new suppliers and vendors.


KRAs for Site Engineering – Project Management:

KRA 1: Vendor Management

KRA 2: Contract Management

KRA 3: Managing Resources

KRA 4: Process engineering and service improvement.

KRA 5: Cost Control
Ensure targeted net profits on Projects.

KRA 6: Project implementation within set time and cost budget.
Deliver projects with the required quantity.

KRA 7: Planning of projects and evacuation infrastructure from concept to commissioning.

KRA 8: Detailed engineering and documentation for projects.

KRA 9: Customer relation.

KRA 10: Collections.


KRAs for Plant Head:

KRA 1: Production target optimizing man and machine.

KRA 2: New Project implementation.

KRA 3: Cost reduction

KRA 4: People & performance management

KRA 5: Review resource requirements

KRA 6: Increasing the market share and overall growth of the company.

KRA 7: Formulating annual business plan of the organization.

KRA 8: Development of new products / market.

KRA 9: Increase plant capacity.

KRA 10: Profitability accountability: achieving the set target and assuring profitability by managing sales, stock and increasing performance level.


KRA for R&D / Product development:

KRA 1: Minimize purchasing costs.

KRA 2: New Product development & Testing.

KRA 3: Value engineering & innovative solutions

KRA 4: Preparation of SOP’s. Authorize all documents for development of new product. Preparation of technical documentation and resolve product problems.

KRA 5: Define specifications of all the instruments & research materials for conducting the experiments.

KRA 6: Evaluate competitors offerings technically & commercially.

KRA 7: Working out on budget (manpower and machineries required for department).
Cost analysis.

KRA 8: Analysis of customer requirements.

KRA 9: Plan and estimate development activities. Hold reviews to validate designs & analysis.

KRA 10: Coordinate with the factory and suppliers for product development.


KRA for General Management:

KRA 1: Internal operations.

KRA 2: Market development

KRA 3: Profitability

KRA 4: Organizational structure

KRA 5: Assets & Liability management

KRA 6: Board of Directors relationship

KRA 7: Productivity

KRA 8: Financial Strategy

KRA 9: Business Development

KRA 10: Technology

KRA 11: Customer satisfaction

KRA 12: Community relations

KRA 13: Regulatory compliance


24th June 2008 From India, Vadodara

Hi Leo,
It was a wonderful posting,can you please help me out for the KRA'S for Recruiters and Recruitment Managers.As i am working with US IT Recruitment company.Waiting for your assertive response.
Regards,
Nisha
29th July 2008 From India, Hyderabad
Dear Leo,
Although it's late, I felt I should pen down my gratitude towards your contribution. I had browsed many sites but still the concept was vague, your explanations were simple yet powerful.
Thank you so much for taking time answer all the queries.
Regards,
Jessie J
13th August 2008 From United Arab Emirates, Dubai
Category: Software Engineer/Senior Software EngineerGoalsMeasurement CriteriaCustomer ResultsExecuting Tasks on Time, Reporting Accurate Status, Provide, accurate Metrics Data Specified by CustomerActive Participation in reviews – adequate preparation upfront.Review Metrics (Coverage, time), As per Project PlansResolve all MRs/new features assigned on time 100% MRs fixed, As per Project PlansCustomer feedback on MRs/Issues/QueriesRating – Excellent/Good/Satisfactory, as per project planMR RejectionNo. of MRs <10%, as per project planAccurate Metrics data/Reporting accurate statusFeedback from CustomerOrganization ResultsAdhere to process in all tasks performedSE-75%; SSE-80% as per project planContributing to IS Process(Auditees,Auditor,Processes)NC-1 or 2 as per audit planAssisting for other committees – Library, Food committee, Training, Sports, Recruitment, Outings, Tech-talk co-ordination, Adventure club etcNo. of events organized on a generic scale, as per the event plansCreating web site-Development of productivity toolsOutput of tool, should be ready to use within time frameContributing to newsletterNo. of articles, measured by release of newsletterPeople ResultsEnsure RC (Goals) are completed as per schedule100% completionRamp up one engineer in the moduleKnowledge/Delivery of engineer Tech. Talks per yearQuality of presentation measured Half yearly
6th November 2008 From India, Bangalore
Hello,
basically the same question raised from Ral on creating KPIs for myself and my team.
I work in demand planning and forecasting department for a direct sales company.
Other than customer satisfacion (my customers are actually the markets I work with) and forecast accuracy, I am trying to find some other performances indicators. Probably it would be interesting to have some links between forecast accuracy or forecast bias and working capital. Does anyone work on these fileds? suggestions for KPIs in forecasting and demand planning? Thanks a lot in advance,
Fed
30th December 2008 From Sweden, Stockholm
Hi Leo, Please guide me on KRA for Desktop engineer,Helpdesk,Server engineer,Network engineer and team leader or site manager Thanks & Reagrads Sawan Sharma
25th March 2009 From India, Bhopal
hi, Leo,

Kindly guid me that what will be the KRAs for the below job profile.
· Responsible for the complete marketing operations of the organization which includes
o Develop, plan and implement the Marketing Strategies (urban & rural).
o Advertising & Promotional activities.
o Research & Development.
§ Customized research as per the requirements of the company either undertaken internally or outsourced.
§ Syndicated research. Responsible for the analysis, presentation and dissemination of the data within the organization.
o Identifying, developing and launching of new products/brands.
o Direct Marketing including Customer Relationship Management (CRM).
Keeping abreast of the market scenario and developments.
· Mentoring and development of the marketing department’s personnel.
· Responsible for the development of the corporate communications material.
· Provide marketing inputs for special project proposals & responsible for the implementation of the same.
· Provide inputs for the corporate strategies, proposals that will unable in better management and development of the organization.
thanks
Pinki
25th March 2009 From China
Hi every one, I need a little assistant here. Am looking for an full detailed guide ( Down loadable if possible ) for Performance Scorecard for trainers and trainees. My kind and warm regards,
30th June 2009 From India, Chandigarh
Hi every body We can find this info by using search box in the top of website or use term: keywords site:abc.com at Google.com. Google is everything. Best regards
12th December 2009 From Vietnam, Hanoi
HI guyz,
its really nice to meet ya all :)
I need some help with KPI templates and examples as i have to create those for myself. I am currently working as Product Manager in a pharmaceutical company. if you can help me creating KRA's and KPI's that would be really appreciated.
Thanks
Eman
11th April 2010 From Egypt, Cairo

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