with pleasure
start with google
i dont remember the names....(made this project for HRM) but there are quiet a few sites... they talk abt
- Employer branding being a process
- how employer branding is diff from consumer branding
- wt makes a employer brand
this is how much my memory serves me..if i remember more..il post
in citehr's search function....search for "branding" ul get 2 -3 useful links...also there are 100 best places to work for...research on them n analyse the qualities tht make them brands. !!!
regards
sunayna