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Old 21-10-2007, 11:57 AM
paromita26's Avatar
Join Date: Jul 2007
Location: bangalore
Posts: 281
Default Marketing concepts from IIM

A Professor at one of the IIM's (INDIA) was explaining marketing concepts to the Students:-



1. You see a gorgeous girl at a party. You go up to her and say:

'I am very rich. Marry me!' - That's Direct Marketing



2. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says:

'He's very rich. Marry him.' - That's Advertising



3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say:

'Hi, I'm very rich. Marry me.' - That's Telemarketing



4. You're at a party and see gorgeous girl. You get up and straighten your tie,you walk up to her and pour her a drink, you open the door (of the car)for her,pick up her bag after she drops it, offer her ride and then say:

By the way, I'm rich. Will you marry me?' - That's Public Relations



5. You're at a party and see gorgeous girl. She walks up to you and
says:

You are very rich! Can you marry ! me?' - That's Brand Recognition




6. You see a gorgeous girl at a party. You go up to her and say:

I am very rich. Marry me!' She gives you a nice hard slap on your face. -That's Customer Feedback



7. You see a gorgeous girl at a party. You go up to her and say:

'I am very rich. Marry me!' And she introduces you to her husband. - That's demand and supply gap



8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her:

'I'm rich. Will you marry me?' and she goes with him - That's competition eating into your market share



9. You see a gorgeous girl at a party. You go up to her and before you say:

'I'm rich, Marry me!' your wife arrives. - That's restriction
For entering new markets


Regards,

Paromita
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  #2 (permalink)  
Old 21-10-2007, 02:22 PM
binubabu's Avatar
Join Date: Mar 2007
Location: India
Posts: 951
Default Re: Marketing concepts from IIM

Wonderful Examples!!

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Old 22-10-2007, 10:06 AM
ajaysharma's Avatar
Join Date: Aug 2007
Location: Andhrapradesh,India
Posts: 16
Default Re: Marketing concepts from IIM

Hi
The marketing concepts are really wonderful with full of practicality and humour.Thanks for posting it and helping us in increasing our knowledge and making us smile
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Old 22-10-2007, 12:39 PM
hazaidi's Avatar
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Join Date: Nov 2006
Location: Islamabad
Posts: 1,958
Default Re: Marketing concepts from IIM


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