neha203 Started The Discussion:
Hi All, Could anyone please help me by providing any information on what exactly is the difference between a company’s mission statement and its vision.. Regards Neha
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M.Peer Mohamed Sardhar
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I always had this question in mind. I did lot of reading on this in boks like Winning by Jack Welch & Strategy Maps by Robert S Kaplan, David P. Norton.
And I am sharing what I have come to understand :-
MISSION: A concise internally focussed statement of the reason for the Organizations existence, basic purpose, values that guide employee activities.Misssion should also describe how the orgn expects to compete & deliver value to customers.
VISION: A concise statement that defines the mid to long term (3-10 year) goals of the orgn. Vision is external & market oriented and should express-often in colorful or visionary terms-how the orgn wants to be perceived by the world.
Hope that helps.
I was just doing some research on the net while came across your question. So just wanted to make it more clear.
As per my understanding, everything in life has a pupose. Our birth had a purpose so we can come in human race, joining of our school had a purpose so we can get a good education or anything in life we do has a purpose which we can call the ultimate goal. Vision we can say is the future of any organization, what the organization wants to achieve, become or we can can say setting up an organization keeping in mind to achieve something. Like an coaching institute has been set up in a rural aea for the purpose of imparting cheap and best knowledge and education to the rural people, this purpose becomes the Vision of that coaching institute.
Coming to the mission, a mission is short term and a long term activities involved in achieving the future or purpose of any thing. Taking the same example of coaching institute, hiring the best faculty members, to open up branches in varous rural ciies and making the institute equipped with all modern facilities can be its mission.
I would like to hear your comments regarding th same....
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