Project title for Marketing - customer satisfaction.. CiteHR

s4sureshkumar Started The Discussion:

Hi friends, i m going to undertake my Summer project in the marketing field. I m going to do it in MRF tyres,chennai. Can any one help me in selecting a good Project title. The stipulated time for project is 45 days. Pls Help me....

saharish -  Member Since: Dec 2009
u can take title like
  1. Customer Satisfaction Survey
  2. Study of purchase influencing factors
  3. Customer Profiling
  4. Advertising effectiveness study
  5. Measurement of Brand awareness and brand perception
  6. Customer Loyalty study
  7. Consumer Perception Survey
  8. Service Quality Study
  9. Competition Analysis
  10. Service standards
  11. Study on effectiveness of employee’s role in service delivery
  12. Effectiveness of channels (distributors/ DSAs) in service delivery
  13. Effectiveness of channels (on-line/ Internet) in service delivery
  14. Customer Data Analysis
  15. Study of Institutional markets
  16. Effectiveness of promotion schemes
  17. Service Blueprinting
  18. Service Process Mapping – Back stage, on-stage
  19. Improving service quality using service blueprinting
i hope these topic may help u in choosing ur topic....

Saharish Ahmed

nashbramhall -  Member Since: Feb 2008
Selecting a project inovles 2 factors: one, what are the sponsoring organisation's needs (they will have a few pressing problems for which they would like solutions); two, what does the student feel passionate about? The latter is important, as only when the right project is chosen there will be motivation to keep continuing in when facing difficulties.

Though Title comes first in a report, it's the last thing one should worry about; however, the field of study is required at the outset to get approval from the institution's authorities.

Have a nice day.

A retired academic in the UK

NERANJANA -  Member Since: Feb 2011
Hi friends i am going to do my final project in marketing field in steel plant. Pls suggest me some best project titles


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