The first principle is "Charity begins at home". Look inward - are your employees being taken care of properly. Are their children pursuing the "right" education, is the health of the employee's family in a good state - a healthy employee results in low abseentism, higher productivity. Conduct a rapid assessment, devise a thorough strategy, allocate a budget with incremental revisions so that you don't have to cut down, devise a strategy for sustaining the activity so that it does not become a one-off initiative. Just ensure that this activity does not get politicised - internally or externally.
Then look outwards to other communities.
With best regards.
Our company has started taking CSR initiatives. We already have made donations in some orphanages, distributed food and clothing to the poor.
We are looking for some fresh ideas on the same. It will be a big help on receiving inputs from all the cite hr members.
25th January 2010 From India, Mumbai